Beth McCallum, Author at Upleap

A businessman in a suit using his smartphone and laptop in a modern café setting.

What Is Meet Alfred?

Beth McCallum July 20, 2026

If you’ve ever tried to grow your professional network or generate leads on LinkedIn, you know how time-consuming it can be. Sending connection requests, following

Close-up view of a Facebook webpage displayed on a browser with social media icons.

Why Website Domain and Social Media Links Must Work Together

Beth McCallum July 20, 2026

Your website and your social media profiles are two of the most important pieces of your online presence. But here’s the thing: they work much

Two women planning social media marketing strategy with a laptop and smartphone.

Mastering Social and Email Synergy for Cross-Channel Campaigns

Beth McCallum July 20, 2026

Running marketing campaigns on just one channel is like fishing with a single line when you could be casting a net. When you bring social

Instagram Subscription Features: Are Paid Creator Tools Worth It?

Beth McCallum July 20, 2026

If you’re a content creator on Instagram, you’ve probably noticed the platform rolling out new ways to earn money directly from your audience. Instagram subscription

Crop unrecognizable female wearing orange sweater and beige knitted skirt taking selfie on mobile phone fixed on tripod

Content That Clicks: Crafting Instagram Posts That Convert

Beth McCallum July 20, 2026

Getting people to stop scrolling and actually pay attention to your Instagram content is one thing. Getting them to take action—whether that’s clicking a link,

Samsung tablet on desk showing Google homepage, perfect for technology-related content.

Effective Link-Building Strategies for Local SEO and Social Media

Beth McCallum July 19, 2026

Getting your local business noticed online takes more than just having a website. You need other websites to link back to yours, and you need