Those who are planning to become part of the landscaping industry will be thrilled to know that this landscape is on a continuous rise, and according to some reports, it will continue to grow and expand in the next ten years or even more!
In other words, now is the perfect time to join this community. Those who are already in it are massive fans of wonderful gardens, lawns, patios, and outdoor spaces, in general, and these are their main products.
Companies that are established and continue to increase their profits have utilized a number of different digital tools and strategies to boost their online visibility and, at the same time, attract new customers.
One of the methods that has helped a lot is social media platforms, which allowed them to display their work and grow their consumer base. If you’d like to try out this tool as well, and, simultaneously, make your business even more lucrative (with its assistance), then these are the tips you should follow!
The Importance Of Social Media For The Landscaping Firms
Before this guide provides you with effective hacks to help you level up your business, let’s first better understand why social media is such a powerful digital marketing strategy, not solely for your company, but the whole landscaping industry.
Namely, what you need to understand is that people are visual creatures. They love seeing things that are aesthetically pleasing, that are capable of drawing their attention in the blink of an eye.
When they see a nicely manicured lawn or lawns that were spruced up, that’s something that will sweep them off their feet in an instant. Although there are lots of must-know landscape marketing strategies in the online world that you can resort to, the content that you post on your social media platforms, which showcases the aforementioned things, is certainly one of the most effective ones. And that’s precisely why you need to make sure your social media content is packed with the landscape-related stuff that will demonstrate your aesthetic, taste, professionalism, and how detail-oriented you are.
Now, no one says that you won’t be able to do any of these things with other tools; however, with social media, you’ll be able to do a lot more, such as:
- Show your entire portfolio to the prospective clients immediately
- Reach locals who’ve been looking for services and products that you are offering
- Interact with the current customers and encourage them to spread the word about your brand
- Get an insight into what other companies from this industry do when it comes to boosting their sales
How Well Do You Know Your Audience?
If you are striving to attract the right people, someone who is truly interested in the landscaping world, then you need to collect as much useful information about them as possible. This entire process usually encompasses audience analysis and crafting a customer persona.
During audience analysis, you need to dive into the interests, demographics, and behaviors of your prospective clients. Imagine you are a curious and skilled detective who wants to get to know certain people (your target audience) better, and, concurrently, connect with them at a higher level.
Bear in mind that the landscaping industry is pretty vast, yet you need to be more specific if you want to properly meet the needs and demands of these individuals. So, ask yourself, what do they dream of as far as landscaping is concerned?
Do they want to have a perfectly mowed lawn? Do they dream of having a backyard that’s full of beautiful plants and flowers? What makes their eyes glow when they think of this industry? These are just some questions that need to be asked if you want to be closer to your potential consumers and cater to their needs in every way.
Once you get the answers to these questions, you’ll be capable of creating content on your social media accounts that will pique their interest instantly, and, at the same time, virtually bond with these people.
Your services and products will instantly become a lot more interesting in their eyes, because with the content that you’ve published, you showed them that you speak the same language as them, which is the whole point!
People Adore Good Storytelling, Too!
People, in general, love seeing stories about positive changes and transformations, and that’s what landscaping projects are all about. But they don’t like just the end product, but the whole process behind it.
They want to see the things you’ve utilized during it, along with the latest updates when it comes to this, to jazz things up a little bit. Social media platforms are perfect for these purposes because they allow you to create this type of content in an engaging way, particularly on TikTok and Instagram, where you can make a short video where you’ll include every single aspect of your landscaping project.
Try out this method, and you’ll see how quickly it’s going to attract massive attention. Far more than just showing one picture of the finished project. Oh, and don’t forget to add interesting captions that will showcase all the things you’ve done and decisions you’ve made during this process.
That’s something that will not only make things a lot more interesting, but educational, as well! Most people love learning new things, especially if they come from professionals like you.
Be Wise When Picking The Right Social Media Platform
Although every social media platform is effective and useful in its own way, it doesn’t necessarily mean that all of them are going to accommodate your business and its objectives. Therefore, you should be very smart about this.
Even though we assume you are already familiar with all the social media platforms that are currently (or for a while) popular, it doesn’t hurt to mention them one more time, so you can carefully think things through as far as this goes. So, what’s at your disposal, then?
- Facebook – A good, old Facebook, which is still very in demand, is perfect for interacting with your community and sharing relevant information regarding the project you’ve been working on. It’s a great way to further bond with your audience.
- Instagram – Ideal for those who love showing project changes, transformations, and behind-the-scenes pictures and videos.
- TikTok – Another amazing social media platform for transformation content, plus, you can also consider adding videos that are packed with helpful tips and tricks concerning landscaping.
- LinkedIn – Now, here’s something that’s a little bit different from the previously mentioned platforms. Although you can advertise your company out there, the vast majority of people actually employ it to expand their business circle, meaning to meet more real estate developers, commercial clients, property managers, and other people who are normally part of this industry.
- YouTube – A spectacular, established platform that you can leverage to create interesting yet educational content. Also perfect for before-and-after transformations.
Don’t Forget Seasonal Tips And Tricks!
People who are just entering the world of landscaping are usually looking for some hacks and advice that are going to simplify things, especially when it comes to maintaining their landscapes.
Yes, they can always consult their friends, family, or neighbors, but it’s always much better when the advice is given by someone who’s been part of the industry for quite some time and who truly knows what they are talking about.
And that’s exactly what your firm can be. Consequently, you should create content where you’ll share anything that’s related to landscaping maintenance, like all about the ways people can take care of their plants and lawn, in general, during colder months, or how they can mulch their yard the right way, etc.
These are just some suggestions, of course. You’re the one who will decide what you’ll ultimately showcase, depending on your target audience and your overall goals. As previously concluded, people love getting experts’ advice; hence, if you provide them with it, they will bond with you and your business even more, and in their eyes, you’ll become a lot more trustworthy than some other business owners.
The best social media platforms for these purposes are Facebook, TikTok, and Instagram because they are designed for content that’s filled with fast tips and tricks.
The Importance Of SEO Hashtags And Geotags
Truth be told, landscaping companies are usually targeting a local audience because they know that it’s pretty challenging to reach those who are miles and miles away. That’s why, if one of your goals is to serve local clients, then you can do so by utilizing effective social media tools, such as geotags and hashtags.
They are going to help your content be seen directly in front of the nearby prospects. In order to be successful in this endeavor, be sure to use hashtags (if you live in Chicago, for example), like #ChicagoOutdoorLiving, #ChicagoLandscaping, etc.
There are lots of social media hacks that you can opt for to gain more traction in the online world; however, since you cannot implement all of them, just make sure you stick with the ones that were mentioned today!