Why Use Instagram To Build Your Brand

Instagram is primarily a photo and video-sharing app. So why use Instagram to promote your start-up business when it’s a visual platform?

It may have been initially created for that purpose. However, since its release, it has grown leaps and bounds. In fact, over 800 million active users are on Instagram. Being on Instagram means your brand will be able to reach more potential customers.

Still Wondering Why Use Instagram For Business?

Instagram is simple to use and designed to reach a wide range of audience. Plus, it offers your brand plenty of opportunities to get creative. Engage your audience with interesting visual content.

Instagram business account sample

However, IG can also go beyond visuals. You can also use this platform to:

  • Highlight your brand’s identity, vision, and goals.
  • Showcase your products
  • Turn engagement to sales

It may be a simple app but it is a powerful tool for your business to fully utilize.

Mobile Usage Is On The Rise

Why use Instagram? Because your audience is on this popular photo-sharing app.

Today, it’s much easier to look up brands, prices, and product reviews through mobile phones. In fact, 80% of social media usage is done through mobile devices.

One reason why use Instagram
Photo from Freepik

Instagram is accessible both through a website and mobile. Building your presence on this platform is highly advantageous.

Plus, your competition is on Instagram. You should be in it too!

Earn More Engagement From Target Audience

According to research, Instagram has 58x more engagement than Facebook. With that said, you’ll be able to reach an interested market with minimal advertising cost.

Instagram followers are more inclined to engage with brands. They are also more likely to share your content.

Take a look at these posts from Coffee Bean and Tea Leaf. Each post uses the same photo and caption.

Coffee Bean and Tea Leaf FB

This photo from their Facebook page only got 60 reactions.

Coffee Bean and Tea Leaf Instagram

This one from Instagram got a whopping 1,054 likes.

Getting more engagement means growing your brand presence online.

Build Brand Awareness With Engaging Visual Content

According to studies, posting photos and videos is an essential tactic for promoting your brand. Your number one asset on Instagram is visual content

Makes sure that your photos and videos are high quality. They need to be sharp, intriguing, and visually engaging. Your content needs to stop users from scrolling past it.

Tip: You only have a few seconds to catch users’ attention. Post interesting content that’ll encourage users to read your caption, like, share, or visit your website.

Look at how Starbucks used bold colors for this post. They posted this during Christmas season. The red color plus the fun caption encourages users to tap the heart and comment.

For photos, consider posting the following

  • Infographics
  • Image quotes
  • Giveaways
  • Behind-the-scenes images

For videos, consider posting short tutorials, BTS clips, or use the Live feature.

Intimately Connect With Your Audience

Wondering why use Instagram? With this social media platform, you can intimately connect with your audience. Show the human side of your brand.

  • What is your brand identity?
  • Let your audience know about your company culture
  • Share your mission and vision
  • Give a sneak peek of what goes on behind the scenes.

Charity: Water does a great job incorporating these factors into their content. They post varied content on Instagram. However, they also successfully manage to showcase the people it.

Look at this content where they show off how great their interns are!

Key points to learn from Charity: Water

  • Showcase BTS while creating content that fits your brand. Consider using images from your office. Or post Instagram Stories of your team working on a project.
  • Let your audience know about your advocacies. What does your brand support?

Creatively Showcase Your Products

Another reason why brands use Instagram is to advertise their products in a more creative way.

Content in IG – photos, videos, or Stories – are a visual treat.

Tip: Create interesting and fun content. This way, your audience won’t feel like you’re selling them something. As a result, they are more likely to engage with your brand.

A successful marketing campaign drives traffic to your website. This will indirectly translate into more sales.

One of the best brands that use this strategy is Califia Farms. They create and sell dairy-free yogurts, almond milk, and more.

Their content is visually engaging. They use beautifully-plated foods with vibrant colors. In fact, users won’t realize they are promoting their products.

Plus, they inspire their audience to recreate the dishes by directing them to a recipe link. This, in turn, drives traffic to their website.

Key points to learn from Califia Farms:

  • Promote your products in a unique, interesting way.
  • Encourage your audience to visit your website. Provide them with valuable information like recipes or how-to videos.

Grow Your Account Through Hashtags

Using hashtags is one of the best strategies to reach your target market. Hashtags allow users to easily find your products and services.

Tip #1: Use hashtags that relate to your brand.

Tip #2: Target users who are interested in your brand.

Take a look at how Inspirato uses hashtags in their content. They manage and maintain a collection of exclusive luxury vacation homes.

inspirato hashtags

Their target audience is those who seek five-star experience. That’s why they use hashtags that fit this profile.

Plus, they write captions that beautifully paints a luxurious vacation. Overall, their content is very strong and persuasive.

Key points to learn from Inspirato:

  • Use appropriate hashtags to reach your target audience.
  • Utilize geotags, especially for location-based campaigns. This is perfect for when promoting boutiques and restos.

Advertise On Instagram

Wondering why use Instagram? It’s the best platform for advertising on social media.

Simply posting content on your profile will only reach your followers. Expand and strengthen your IG presence. Use their Ads feature.

With this feature, you can:

  • Target specific locations as well as demographics
  • Link ads directly to your website

You have two options:

  • Run regular targeted ads
  • Retarget customers. This means reaching back to users who once visited your website or clicked your ad.

Ads look like a regular post. The only difference is that it has a “Sponsored” label at the upper left corner.

Instagram sponsored ad

Because of this, users won’t be thrown off and are more likely to engage.

Customer Participation Is Possible and Encouraged

With Instagram, you can develop a closer relationship with your customers. You can encourage them to:

  • Participate in using hashtags
  • Answering polls
  • Giving you feedback through Instagram Stories
  • Encourage them to share their photos or videos using your product

This creates a fun and casual online community. With these exchanges, your followers are more willing to buy your products.

Take a look at how Kurly Klips use user-generated content. This company provides the best looking clip-ins for curly and afro hair.

kurly klips user-generated content

This strategy encourages customer participation. Plus, it also serves as a positive and organic review for your product or brand.

Key points to learn from Kurly Klips:

  • Feature customers who use your product or avail your services
  • These posts should complement your feed so the look natural

Easy Collaboration with Influencers

Why use Instagram for collaboration projects?

Influencers have a significant number of followers. This allows you to tap into it and reach more audience. But how do you choose an influencer?

The number of followers isn’t the only factor you need to consider. Take a look at how many people are engaging their content.

Note: Engagement is highly valuable, especially with the new algorithm. You need an active audience.

Tip #1: Collaborate with influencers who can represent your brand values.

Tip #2: Let influencers try your products.

Collaboration projects with known influencers can improve your brand presence. If they use your product or provide a positive review, their loyal following will check you out!

Need ideas for collaboration?

  • Let the influencer take over your account or your IG Stories for the whole day
  • Start a “Challenge Post” as these usually go viral fairly quickly
  • Run a giveaway contest
  • The influencer can create a tutorial featuring your brand

Take Advantage Of A Variety of Features

Instagram has a lot to offer. Among them are its wide array of features.

Instagram Stories is one of the most popular features on the platform. Whether you’re a startup brand or a huge company, you can truly benefit from Stories.

Stories question sticker

With IG Stories, your posts don’t need to be carefully curated. It’s less formal and more fun and casual. Here are a few things you can do:

  • Give your audience a sneak peek at your new products.
  • Gather customer feedback through polls and questions.
  • Use the Swipe Up feature in Stories to add an outbound link.
  • Create short collaboration videos with influencers

Note: Instagram Stories only last 24 hours. But don’t fret! If you want particular Stories to hang around much longer, save it as a highlight.

Instagram Highlights reside on your profile. Just above your feed. Users who visit your profile can view these Stories over and over again. With Instagram Highlights, you can:

  • Showcase your products
  • Put similar campaigns in one Highlight
  • Create FAQ

Ben and Jerry's Instagram Highlight

Instagram is a powerful social platform. When you use Instagram, you will surely expand your reach. You can engage with your customers. Additionally, you can showcase your products and build brand awareness.

Want to start using Instagram to grow your account? Let our social media manager help you out!

By Rei

Writer by day, reader by night. Daydreamer for the rest of her life.

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