Spending Your Weekend On The Weekend Hashtag Project

If you want to create amazing photos and grow your Instagram account, then you need to join the Weekend Hashtag Project. Now!

Every Friday, @instagram shares a unique prompt with their 246 million followers. Spend the weekend curating the perfect photograph. Plus, @instagram might share YOUR photo on their page.

What Is The #WHP?

The #WHP, The Weekend Hashtag Project, was created by Instagram. It’s designed to promote and inspire Instagrammers. With their fun prompt, every weekend can be spent doing something new.

So, call your friends and invite people over. Escape to the coast or visit the dog shelter. Dress up in vintage clothes or try a new makeup trend. There are thousands of places to go and things to do to bring Instagram’s campaign to life.

Browse the hashtags for some inspiration and then cancel all plans, because @instagram has better ones.

All you have to do is snap the photo. Edit the photo. Post the photo and hashtag it with Instagram’s current #WHP prompt.

And voila! You’re amongst thousands of other creators like you.

The Beauty Of The Weekend Hashtag Project.

Instagram’s own account is wild. Beautiful. Captivating. instagram's feed where they share the weekend hashtag project

And that’s because of creators like you.

Check out the colors and originality. These photographs are not all taken by professional photographers and influencers.

In fact, they’re taken by participants of the #WHP and other Instagram campaigns. They’re accountants, mothers, fathers, nurses, teachers, students. They are hairdressers, writers, shopkeepers, bakers. They’re people that persevere with their camera, keeping an alert eye for all things wonderful.

Weekend Hashtag Project Prompts have included:

#WHPcircles. Creators were prompted to focus on round forms in nature, at home, and with friends.

#WHPshine. Natural light inspired Instagram’s followers. I’m sure a lot of people spent their weekend obsessing over the moon and the sun.

#WHPoddlysatisfying. This one was for all the weirdos out there! This prompt was perfect for lovers of slime, paint dripping, the crunch of crisps.

💡 Related Post: Should you use the popular RichKidsOfInstagram hashtag?

Examples of the #WHP.

@Instagram encourages people to step out of their comfort zone. The ideas are flowing in the #WHP. Some favourites inspired by the Weekend Hashtag Project include:

yoga pose for weekend hashtag project

This photo is epic! It was part of the #WHPshowoff. And that’s definitely showing off! The photograph is by @herr_pola_roid.

The clean colors and low saturation help viewers to focus on the art and talent of this yoga pose. Although a very crazy yoga pose.

rainbow road on instagram's blog

Believe it or not, this has NOT been photoshopped. It was created with three things:

Long exposure. A homemade light bar. And, obviously, a hockey stick!

@danielmercadante was inspired by the Weekend Hashtag Project prompt #WHPlandscape the famous Rainbow Road from Mario Kart.

books and socks for instagram campaign

@bookishbronte takes all of her pictures at home with the help of her mum and sister. Most noteworthy, taking part in this Instagram campaign has helped to grow her account in a short time.

With the prompt #WHPstripes, this creator combined stripy socks with the horizontal lines of the book pages to create the perfect photo. It was even shared on Instagram’s blog!

Why Join The #WHP?

Of course, there are so many reasons to join Instagram’s campaign.

#1: It Gives You Something To Do This Weekend.

Ditch the Netflix marathons, the lazy days in bed, maybe even the homework.

Put your shoes on. Strap your camera around your neck, or shove your phone into your pocket. Memorise Instagram’s #WHP for the weekend and get yourself out there!

Because not only will you be doing something different with your weekend, it’ll be one to remember. For instance, when you go back into the daily grind on Monday and your co-workers or friends ask, ‘How was your weekend?’

You’ll have something incredible to show for it.

Use this as an opportunity to meet up with an old friend. Go on a road trip to the hills. Order everything on the menu. Explore the desolate landscape.

Even if you walk away with photos you never post, you’ll always have the memories of a weekend well spent.

#2: You’ll Grow Your Instagram Account.

As a result, you’ll grow both your Instagram account and your creative skills.

Tens of thousands of people take part in each Weekend Hashtag Project. That’s enough people to:

  1. Get noticed by fellow creators.
  2. Not get swamped down by too many participants.

You’ll meet like-minded people. People who want to create, share and repeat. They’ll give tips, critique and encourage, and eventually, ask for your advice, too.

At any rate, seeing such creative photos will set off sparks in your own mind. Soon you’ll go from this:

girl with candle in self portrait

To this:

girl covered in plants for instagram campaign

Both these photos are by @herinternest. They are only 8 months apart. Look how much she’s grown as a photographer! Taking part in various campaigns has definitely sparked her creativity.

Therefore, as well as growing artistically, your account will grow by numbers.

@_yaisyusman is a visual artist on Instagram. His photos have 2,000 average likes per post. However, when he used the #WHPcircles prompt, he got an extra 1,200 likes on his post! You could double your likes as a result of the Weekend Hashtag Project.

#3: 246 Million People Could See Your Photo.

Let’s keep talking about growth.

Of course, everyone wants their photos to be seen. Let’s not deny it. Having your art appreciated is what makes it worthwhile.

By entering the #WHP, you earn the chance to be featured on Instagram’s blog. Every week, they share a handful of winners from that weekend’s hashtag.

However, that’s not the best part.

They give youfullL credit for your photo, tagging you in the caption.

As a result, people will be running to visit your profile in flocks! Better turn those notifications off for a while.

Just how many people will see your photo?

Videos get up to 23 million times. Yes, 23 million!

Photographs have, on average, 750,000 likes. That’s a LOT of likes!

#4: It’s Fun.

Do it for you.

Do it to enhance your skills. Spice up your weekend. Do it to meet new people.

As a a result, you will feel no pressure, which makes it more fun.


You don’t have to be a professional photographer to create amazing photographs. A smartphone does the job. You don’t have to be ‘Instagram famous’ either.

To list, here are some examples of people that have only a handful of followers and have been shared by @Instagram:

girl with daughter and painting, creative hand pose, architecture, instagram blogs













The first image is by @ccm_2 who has 1642 followers. The second is by @maideroribe who has 598 followers. The last image is by @amyhozat who has 2839 followers.

If they can do it, you can do it.

Instagram Does More.

The good news is:

Instagram also hosts a number of campaigns on their blog. The #WHP is only one of them, so it’s definitely a good idea to give them a follow. You’ll want to stay on top of all their updates.

For example, a definite favorite is #WeeklyFluff. Every week, Instagram shares a picture or video of a fluffy pet. Adorable!

Also, they use hashtags to celebrate special occasions such as:

#WorldElephantDay – who doesn’t love seeing pictures of elephants on their feed?

#WorldCup – perfect for football fans and photographers.

#MandelaDay – to celebrate the life of Nelson Mandela.

Whatever the holiday, Instagram has it marked on their calendar. You probably should, too, because next time #ChristmasDay comes around, you might just get shared by Instagram’s blog!

Other Campaigns Like The Weekend Hashtag Project.

Still not tired of Instagram campaigns? Still looking for more opportunities?

Great! There are even more out there.

You’ve come to the right place because we’ve got a list of other Instagram blogs that host hashtag projects.

instagram blog feed

First, @passionpassport employs the hashtag #passionpassport on their blog. Any time you travel, make sure to use it. In other news, they host challenges every now and then, giving you an even better chance to get featured!

instagram blog feed

Second, @visuals.collective take pride in all things aesthetic. They mainly focus on landscape. If you’ve been anywhere particularly breath-taking recently, use their hashtag #exploretocreate.

instagram blog feed

Third, if you’re not an avid traveller, @thepeoplescreatives is the account to follow. They post anything from portraits to clothes to days spent on the beach. Get noticed with the #peoplscreative hashtag.

instagram blog feed

Fourth, if you are looking for something more specific, @sogoodineveryway hosts targeted hashtag projects a few times a year on their Instagram blog. Currently, they’re running the hashtag #sgiew_FLOURISH.

instagram blog feed

Finally, @its_my_week has a new theme every week. The current theme, #myweekofmoodynature, focuses on the ever-changing mood of the natural. There are already pictures of rain, drowned flowers, and pretty sunsets. This one will keep your creativity alight all week long.

The Weekend Hashtag Project.

Therefore, the Weekend Hashtag Project is a great way to get noticed. It’s a great way to grow your account, and a great way to challenge your creativity.

Certainly, you’ll go from mundane pictures of burgers and new shoes to happy photos with friends in the mountains and covering yourself in paint. #DoItForTheGram!

You don’t need a fancy camera and a photography degree. All you need is to follow @instagram, plan a fun weekend and use the hashtag #WHP.

By Beth McCallum

I'm Beth, a Scottish writer and bookworm. I'm currently agent hunting for my debut novel while running a candle business from my home. I obsess over dogs, Hamilton, chai lattes and recently, Harry Potter. I know, I'm decades late.

No credit, Trial, simple signup

Recommended Posts

Share us with your friends
twitter sharing icon facebook sharing icon facebook messenger icon whatsapp messenger icon
© 2021 Upleap.com Privacy Policy Terms & Conditions