Top Instagram Influencers by Industry

Top Instagram Influencers by Industry

Kylie Jenner is known for charging around 1 million (and climbing) for a sponsored post. More people than just the famous Kylie Jenner are getting paid to post content on Instagram.

Ordinary moms, wives, fitness enthusiasts and globe-trotters are looking for ways to grow their followers and become an Instagram Influencer.

Whether you’re interested in becoming the next big influencer (and here’s how you can get started) or if you’re a brand looking for your next big brand advocate, read on to see the top Instagram influencers.

We’ve broken down the top influencers by industry, because there are so many famous influencers on Instagram these days.


Michelle Lewin: @michelle_lewin

With 13.2 Million followers, Michelle Lewin is one of the most popular Instagram fitness models. She launched her own FitPlan which is full of trainers, meal plans and plans to keep users on track to hit their fitness goals.

Michelle Lewin’s Instagram has become a place for her to showcase her model photos and to prove her authenticity with trainer tips.

Kayla Itsines @Kayla_Itsines

Next on our list is Kayla Itsines, a fitness instructor from Australia. Kayla has 10.5 Million followers. Her claim to fame is started as a fitness program, and she now has several successful apps.

Kayla Itsines travels all over the country to promote her brand and her fitness plans. Although brands won’t be able to hire her for promotional purposes (without a heavy price tag) she might make a great partnership.

Jen Setler @jensetler

Jen Setler is most known for her booty. Yup, that’s right. Jen travels often and  posts fitness tips but her booty is her trademark.

Jen’s 12.5 Million followers enjoy her beautiful photos and also occasionally get tricked with a completely organic looking ad. I mean, it’s completely natural for Jen to tie her shoes, right?

View this post on Instagram

Out here trying a new pose… how’d I do? 😂

A post shared by Jen Selter (@jenselter) on

Rachel Brathen: @yoga_girl

Like the other fitness influencers on our list, Rachel’s Instagram is full of beautiful photos for her 2.1 million followers.

Rachel started more than just a blog, but a yoga movement. Her fitness movement includes yoga retreats, yoga tips and a charity to help women and children who have suffered the consequences of trauma, injustice and poverty.

View this post on Instagram

Meditate and journal on your New Years intentions TODAY! Tomorrow is going to be busy and you know it. Do it today. Find a quiet place to sit and reflect on the year that’s passed so you can tap into what you want to create ahead. I share a New Years meditation and a step-by-step ritual to set your intentions in this weeks episode of the podcast – listen in now (link in bio and all that jazz). I also share exactly what I do every year around midnight to bring my intentions into action as the year turns. New Years resolutions should be about how we want to feel, what we want to bring to the world and what we want to lead with as we make our way into 2019. Don’t let any stupid shit like weight loss sneak its way into your sacred ritual setting. Fuck losing weight! Fuck diets and exercise regimes targeting your insecurities (there are so many around I feel like punching almost all of the internet around this time of year). YOU DONT HAVE TO CHANGE THE WAY YOU LOOK. They have to change the way they act. Let your intentions be centered around self-compassion, kindness, trust, gratitude, service… The things that really matter. So. How do you want to feel? What do you want to create? Focus on that. NYE can be a super special night. Make it so! I’ll share my intentions soon. love you. x #newyearseve

A post shared by Rachel Brathen (@yoga_girl) on


Kylie Jenner: @kyliejenner

We’ve talked about Kylie Jenner before, and we’ll talk about her again. Because, well she has 120 million followers. Kylie is (and will be for a while) on our list of top influencers because she actually has a great marketing tactic. From her Instagram stories to her custom lipstick filter everyone wants to follow Kylie Jenner, or they suffer from serious FOMO.

Kylie was born with her fame, and for all of you aspiring Instagram influencers out there, it will be near impossible to follow in her footsteps. But you can adopt some of her strategies and tactics.

With her popular makeup line, Kylie spends a lot of time advertising for herself, but she will occasionally post an ad.

View this post on Instagram


A post shared by Kylie (@kyliejenner) on

Chiara Ferragni: @chiaraferragni

In 2017, Chiara was ranked first in Forbes list of most powerful fashion influencers. Chiara is an Italian fashion enthusiast who often works with big brands like Pantene on her blog.

If you’re an aspiring Instagram influencer, Chiara is definitely the one to follow. She rose to fame from her blog The Blonde Salad, where she originally posted wild prints, and fashion tips.

Originally starting as a blogger, Chiara now has made a business for herself, bringing in thousands of dollars per post.

In this article Chiara said “I started as a blogger but it’s not so much that any more, I do so much more,” she says. “I create an inspirational platform. We do so much on the e-commerce side, the projects, the management. But most of‑the revenue still comes from projects related to me.”

Chiara is definitely the Cinderella story of Instagram influencers, since she wasn’t born into it like Kylie Jenner, but instead she used her skills in business and perfect selfies to claim her own fame.

Julie Sarinana: @sincerelyjules

Julie is worth around $10,000 per Instagram post and has 5 million followers. Originally a fashion blogger, Julie first found fame with her blog Sincerely Jules. She started this blog before Instagram influencers were even a thing, and even before Instagram was a thing.

Although her blog has changed and she’s become an Instagram Influencer, Julie’s style has remained the same, and her Instagram is filled with beautiful style and beautiful travel pics.

View this post on Instagram

dream. believe. achieve. 2019 💫

A post shared by JULIE SARIÑANA (@sincerelyjules) on

Chriselle Lim: @chrisellelim

With 1.1 Million followers, Chriselle Lim is one of the fashion/beauty influencers to follow or promote your brand. She is a mother, wife and blogger. On her Instagram, followers get to see how to use different products, her reviews of products and best of all, product giveaways.

To brands, Chriselle is a dream influencer. She promotes big brands (like when she promoted Samsung’s refrigerator) to smaller beauty brands. Plus, she does free product giveaways, which is a great marketing strategy.


Huda Kattan: @hudabeauty

Huda Kattan has an Instagram following equivalent to almost 10 times the population of Dubai, at 29.9 million followers (hurry up and make it to 30 mil!)

Known as a beauty icon, Huda Kattan founded HudaBeaty, an empire founded in 2013 and now has eyelashes, lipsticks and highlighter palettes.

In 2017, Huda Kattan made Instagram’s Rich List, a list of people who make top dollar as Instagram influencers. At the time, the Dubai influencer was at the top of the list, making AED 66,000 for each post (that’s around $18,000 US dollars).

Around the same time, Huda was also announces as one of Time Magazine’s 25 most influential people on the internet next to Kim Kardashian West.

Sorry brands, although Huda Kattan is more affordable than Kendall Jenner, she doesn’t do sponsored posts often.

Nikkie De Jager: @Nikkietutorials

Nikkie Gained popularity in 2015. Originally a YouTuber, Nikkie’s Instagram now has 11.4 million followers and is dramatic, and creative. Her Instagram often features artistic makeup tutorials (like rainbow eyebrows and full-face clowns and grinches),

If you scroll through Nikkie’s Instagram, you’ll see intense makeup transitions, something Nikkie is known-well for.

The best way to use Nikkie as an influencer is to get your makeup product in her hands for one of her funny videos.

Home Improvement:

Joanna Gaines @joannagaines

Known for starring in the HGTV show “Fixer Upper” Joanna Gaines has gained a popular Instagram presence of 9.3 million followers.

Joanna’s Instagram is full of design ideas. But most importantly, her Instagram feels “real”. The biggest drawback of being an Instagram influencer is constantly posting the highlights of your life, instead of real life.

If you’re a brand, getting Joanna to use your products in her house, or while she finishes special DIY products, would be the dream. If you’re an inspiring DIY or home improvement influencer, follow Joanna and take note of how she runs her page.

All of these influencers have tactics to maintaining and growing their Instagram accounts. Some of these influencers (and lots of other smaller influencers we didn’t mention today) rely on their accounts for income from sponsors.

At Upleap, we suggest following these top influencers, and adopting some of their tactics to your own pages. If you still need help reaching your goals with your Instagram account, contact us today to be matched with one of our account managers.


By Ahmad

Ahmad spearheads marketing for Upleap, helping brands grow their social presence with expert account management for Instagram. In his free time, he enjoys helping local businesses market themselves online.

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