If you’ve never done an Instagram takeover, it can be pretty daunting! Whether you’re wondering how to capture the heart of a new audience, or what, exactly to post – an Instagram takeover is a lot of work!
But the amount of work it takes is totally worth it. Instagram takeovers are a great way to increase your audience outreach and engagement with your current followers. They’re a fun and creative exchange, so you should treat them in a fun and creative way!
Read on to find out how to lead an Instagram takeover that people are sure to remember.
What An Instagram Takeover Is
If you don’t know, an Instagram takeover is when you’re handed over the reins to somebody else’s Instagram account for the day. It’s a particular favorite for brands who work with influencers, and for good reason!
Instagram takeovers are mutually beneficial for the influencer and the brand host. They drive up follower account and engagement. They’re basically a guaranteed way of making sure your Instagram account gets seen, or even getting people who may not be on Instagram to look at your Instagram account.
Why You Should Want One
Instagram takeovers are one of the best ways to gain new followers, establish your rep with a brand, and cross-promote content.
You can have somebody take over your Instagram account, or take over somebody else’s – either way, it’s a win-win!
Some of the most popular styles of Instagram takeovers are day-in-the-life videos, behind-the-scenes, and Q&As. If you’re feeling up to it, you can even combine all three.
View this post on Instagram
Look who’s coming on board 💃🏼💃🏼💃🏼💃🏼 @house_of_miney will be live on our instastory 🌹 🌷 🌹 Date: Friday 25th January, 2019 🌹Time: 3pm 🌹Venue: @rtmonlinestore1 Instastory Grab your popcorn and ensure you get the front seat … 🎈 🎈 🎈 TAG A FRIEND (don’t be stingy with this kind of information ) #instagramtakeover #makeuptutorial #livemakeuptutorial #makeuptakeover #makeuplessons #makeupprocess
But no matter what format you choose, follow these simple steps to give your viewers a unique & fun experience!
How to Choose a Partner
No matter who’s doing the takeover, it’s not usually a good idea to work with somebody you have nothing in common with! Viewers also want to see that the takeover host knows what they’re talking about.
If it’s your first time using a brand product, it’s probably not in your best interest to host a takeover with them just yet. People like honesty, and in a takeover they’ll be looking to you as an ambassador of your brand.
But if a brand is near and dear to your heart and aligns with your personal brand goals, then an Instagram stories takeover is a perfect next step in your influencer journey.
Follow the Rules
The company you’re hosting for will almost definitely lay out a few ground rules, such as how often they want you to post, what key topics should be covered, and how much you should focus on engagement.
Instagram takeovers are fun, but those rules are there for a reason! Make sure that you discuss with the company ahead of time if you have any plans that will deviate from them. You don’t want to soil your reputation!
💡 Related Post: How to use Instagram to boost your business
Promote, Promote, Promote
Don’t forget to promote your takeover – and not only on Instagram! Your hosting company can do their share of cross-promoting, too, but don’t underestimate the value of that. You should start at least a week in advance, maybe even a little more!
View this post on Instagram
Check out my Instagram Story Takeover for @wetsealplus today 💕 … I’ve been shopping at WS since I was 10 years old so this is a dream come true! ✨ I’m gonna be talking about modeling, my work essentials, and maybe even a little bit about myself! Who woulda thunk it, Jess talking MORE about herself! Shocker! 😱😝 Can’t wait to hear your feedback! … 📸: my mom 😋😘 #wetseal #wetsealplus @wetseal @wetsealplus #plus #plusmodel #curve #curves #curvemodel #plussize #plussizefashion #curvy #curvyfashion #littlebluedress #plusstyle #plussizestyle #takeover #storytakeover #staytuned #nofilter #unedited #justme #raw #rawimage
To really get the word out about your Instagram stories takeover, don’t hesitate to share it on every single avenue where you have a large following. Twitter, Tumblr, Youtube, and of course, Instagram itself. You want as many people to tune in as possible – it will increase your engagement and make a brand have heart eyes for you when they see how you drive up their numbers.
Don’t Forget to Introduce Yourself
The sheer nature of having someone else’s account means there’s bound to be at least one person who doesn’t know you. You’d be surprised how many people forget to introduce themselves in their Instagram stories takeovers!
Make sure you get your name and your social channels in the takeover – after all, this is supposed to be mutually beneficial! How can a potential new fan follow you if they don’t know your name or your Instagram handle?
Use All of Instagram’s Bells & Whistles
Instagram stories have great tools for us. Don’t be afraid to use them! An Instagram stories takeover should be fun, unique, and creative. Nobody wants to sit and watch a bunch of sales content.
That means that you should get your audience engaged! Use that creativity to share something out of the box, like using music to communicate a mood, or a poll on which product followers like better.
If you’re doing a Q&A takeover, let people ask you questions all day long with the question function. For a behind-the-scenes Instagram stories takeover, let people guess where you are!
Instagram stories are full of fun ways to make your takeover the best it can be!
Show Off Your Relationship With Your Host
Make sure you’re showcasing your unique relationship to the brand you’re hosting for. What ways do you engage with the brand that makes you the perfect person to host an Instagram stories takeover?
Followers both old and new want to see the special way that you engage with brands and branded content. It’s a good sign of the types of material they’re likely to see from you later on!
Remember to Be Unique & Show Who You Are
You can’t forget the thing that drew everybody in in the first place – your very own personality. Don’t get so caught up in creating the perfect branded content that you forget to be you.
There’s a reason a brand asks you to host an Instagram stories takeover – it’s because they like you! So make sure you let that part of you shine.
You can give a branded account a bit of personality for a day, and convert some of their followers into your followers. Those followers will follow you to Instagram stories takeovers galore.
End With A Call to Action
Remember to end your Instagram stories takeover with a call to action. Whether that’s a link to buy a product or a signup to a mailing list, you want to direct the flow of traffic somewhere. Instagram stories takeovers aren’t just fun – they are a valuable marketing tactic.
They get your content seen by an entirely new audience’s eyes, and bring your audience somewhere new. They solidify your reputation as an influencer and give you an opportunity to create a lasting relationship with a brand.
If you can make sure that your Instagram stories takeover results in more followers or customers for your host, the brand will love you forever. And they might even invite you to do an Instagram stories takeover again!
Leaving a Mark with Your Instagram Takeover
Instagram stories takeovers are a great exchange between influencers and brands. They can help establish reputations and increase followers and engagement. And for a first timer, they can be overwhelming.
Figuring out how to host an Instagram takeover doesn’t have to be tough! As long as you know your goals, make yourself known, and showcase your relationship with a brand, you’re on your way to hosting a great Instagram takeover.
If you want to get to the point brands are begging you for an Instagram manager, why not let your personal Instagram manager help you grow your follower count using your targeted goals? Try Upleap for free today!