Spotlight on: Will Smith’s Instagram

Will Smith’s Instagram is just one of the reasons the rapper is still the King of Cool. It’s been a long time since his rapping days, but Will Smith has managed to stay relevant and respected the entire time.

His Instagram has a lot to do with that.

Whether he’s showing off his amazing children, giving us behind-the-scenes insights into his Hollywood life, or showing off his goofy side, Will Smith’s Instagram is one of the best celebrity Instagram around.

Influencers can learn a lot from the way Will Smith displays his values and personality on Instagram.

Let’s take a look at some of Will Smith’s Instagram posts to see how he keeps his content fresh.

Will Smith’s Instagram Is All About Fatherhood

Will Smith’s Instagram is the first place you should look to see how much of a family man the Fresh Prince has turned into! He gets a lot of kudos for keeping an intact, healthy family through the craziness of Hollywood.

Although his three children are all grown, Will Smith’s Instagram hits his followers write in the heart with heartfelt post after heartfelt post.

He threw back on Thanksgiving with this sweet black and white family portrait.

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Throwback Thanksgiving Thursday #Thankful

A post shared by Will Smith (@willsmith) on


Later, he posted another video of him and his daughter Willow goofing off with a family friend on Thanksgiving. The creativity and closeness of the family shines.

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It’s Thanksgivin’, Baby!

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This repost of Jaden’s new video is the perfect blend of dad humor and genuine pride.

If this birthday shoutout to Willow doesn’t bring a tear to your eye, I don’t know what will. It’s made with the kind of love and attention that shows how great of a dad he is. 

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Happy 18th Bday, My Bean!!

A post shared by Will Smith (@willsmith) on

Will Smith’s Instagram shows that he hasn’t lost sight of what’s truly important to him. He’s done a great job raising his amazing kids, and showing them off on Instagram lets followers relate to him while they’re inspired about their own lives!

💡 Related Post: Spotlight on Emma Watson’s Instagram

Will Smith’s Funny Videos on Instagram

Of course, part of being a dad is the free pass to tell dad jokes, and Will Smith has it down. He’s always had impeccable comedic timing. Instagram just lets him show it off!

Something Will Smith’s Instagram makes ample use of videos to show off his humor – and they remind us why he stole our hearts in the first place. 

This video about “home laughs” could bring a smile to anybody’s face.

He throws some good old father-son shade at Jaden for his notorious tweets in this video. The editing and the background music show the effort he’s put in – and the punchline is that much funnier.

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Apple doesn’t fall far from the Tree, Jaden

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This video of Will Smith getting down to some Latin music on his vacation to Cuba shows off his goofy side. He’s not afraid to get silly!

Will Smith’s Instagram is an open place where his followers can feel like they’re having fun with him. He’s not afraid to look too imperfect or be the butt of the joke!

His Instagram reminds us that he’s only human – and it makes us like him that much more!

Will Smith’s Instagram Uses Throwbacks 

Will Smith rose to fame at an interesting time in history – especially fashion history. We already know he has no problem laughing at himself, and he brings it with his throwback photos.

This look he chose to meet Celine Dion is amazing in the worst sense of the word. Thankfully, he sees the error of his ways. He really does look like a hip-hop bumblebee.

This recent post makes light of the simpler look Will chose to meet Marilyn Manson. At least he can laugh about it now…

Will Smith’s Instagram alludes to a time gone by. His fashion photos remind his followers of why they know him in the first place, and give him a chance to show off his humor.

Will Smith’s Instagram Cleans Up

That doesn’t mean Will Smith’s Instagram is totally free of jetsetting photos, though. When Will Smith wants to, he can roll in the kind of luxurious duds and lifestyle any major celebrity would.

Here Will Smith hangs out at Formula One. But the focus isn’t on the lifestyle – it’s on his friend. The joyful picture feels totally genuine.

At the top of the Burj Khalifa, instead of opting for the usual glamorous picture, Will Smith chose to lighten the mood!

It’s the rarity and humility of these posts that make them so effective. Will Smith’s Instagram followers mostly think of him as just another guy – so seeing him in glamorous situations feels just as special as if they were there themselves!

Will Smith’s Instagram Shows Off A Different Side of Travel

One of the perks of being an insanely successful rapper, TV, and movie star is getting to go wherever you want. Will Smith’s Instagram shows off his travel in a humble but fun way!

He shares photos like this from his trip to Colombia that show him embracing the local culture. The colors pop and show his willingness to particiapte. 

He combined a hot Instagram challenge with travel footage in this funny and beautiful video in Budapest. There’s another message about bravery in the video too,

Performing at the World Cup has its perks, but Will Smith chose to advertise for his son’s business instead of focus on himself. 


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It’s @just a family affair

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Will Smith’s Instagram shows off a touching, human side of his travel experiences. His humility shines through in everything he does. He’s never braggy or flaunts his fame, which of course only makes him deserve it more. His followers can really tell he’s someone who’s excited about life!

Will Smith’s Instagram Keeps Its Values in Sight

What sets Will Smith’s Instagram apart from other celebrity Instagrams is perhaps the way he’s held onto his values. He may have a big house and fancy cars, but what his followers see is a father, an artist, and a deep thinker.

You can always find some refreshing honesty about the joys and struggles of parenthood on Will Smith’s Instagram. In this video, he talks about his relationship with his first son, Trey. It brings tears to his – and our -eyes.

Speaking of his first son, Will Smith took the time to post a birthday shout-out to his ex-wife this year. It garnered some criticism. But it actually showed how important family is to Will, no matter what it looks like.

This video on the meaning of love pretty much sums up his whole philosophy. Through the video, followers become aware of everything that influences Will Smith’s life and actions.

Will Smith has always been admired for keeping his family together, but his ability to hold onto what’s really important in the limelight is downright amazing. Followers get to experience that journey with him firsthand through his posts.

Will Smith’s Instagram Shows Love

Dedicated followers know they can always hop over to Will Smith’s Instagram for some motivation or a good laugh.

He keeps it light with constant goofy videos, and full of love with sweet shoutouts to his family, no matter what that may mean. Will Smith’s Instagram shows a deep, loyal side of him that just makes his comedy all the more touching.

Will Smith’s devotion to his family and constant betterment are more than good Instagram videos. They’re positively inspirational.



By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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