Spotlight On: Emily Ratajkowski’s Instagram

When you think of a 21st century sex symbol, the first person to come to mind is probably Emily Ratajkowski. Emily Ratajowski’s Instagram leans heavy into her sexy, mysterious public image, and it works – to the tune of 20 million followers.

With her unique face and magazine cover worthy body, she makes ample use of her modeling skills on her Instagram.

She shows off her killer fashion sense and glamorous beach bod. Emily also combines pleasure with business and uses her

So what can Emily Ratajkowski’s Instagram tell you about growing your follower count?

Let’s take a look at some of her best posts to find out.

Emily Ratajkowski’s Instagram Knows That Secrecy Is Sexy

Emily Ratajkowski’s Instagram knows exactly what kind of public image the model already has around herself. It works to uphold that – and it does so fantastically.

Most influencers build their brand around being relatable, and that’s a great strategy. But sometimes  Emily Ratajokowski’s Instagram knows that a huge part of being a sex symbol is being a little mysterious.

Emily Ratajokowski’s Instagram manages to be alluring by showing only little snippets into her glamorous lifestyle.

Take a look at this picture of Emily. The post is pretty simple. She’s wearing a crop top and a bikini, posed on a yellow motorbike. Her face is partially obscured. The caption doesn’t say much. Yet the photo is extremely memorable.


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Hell’s 👼

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Posing on bikes is a theme on Emily’s Instagram. And the Greek letters in the background let us know where she is. Emily Ratajkowski’s Instagram keeps her followers guessing!

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🇬🇷 @livincool

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This picture of Emily and her sister celebrating her sister’s birthday is amazing. Who hasn’t dreamed of waking up to a view of the Italian coast like that?

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Happy Birthday, my sister 💫

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Emily Ratajkowski’s Instagram shows how powerful revealing only the perfect pieces of information can be. She keeps her followers guessing!

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Emily Ratajkowski’s Instagram Is All About the Angles

Emily Ratajkowski’s Instagram is a masterclass in working the right angles. I’m sure the modeling experience helps. No matter where she is, she can strike a pose that looks like it’s straight from the pages of a fashion editorial.

In this recent picture, Emily manages to look ultra chic while wearing sweatpants and standing on a bare mattress. She plays up the sexy element with her daring crop top.

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Laundry day

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It’s a little unfair how good Emily manages to make this simple mirror selfie look. 

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In this black-and-white selfie, Emily looks flawless. The post looks like something straight out of a magazine.

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Emily Ratajkowski’s Instagram uses her modeling experience to make simple moments of her life look fashionable and glamorous.

💡 Related Post: Spotlight on Lady Gaga’s Instagram

Emily Ratajkowski’s Instagram Uses Her Modeling Experience

One of the biggest perks of being a famous model is having lots of pictures of yourself taken.

You also get to go to the trendiest events like Fashion Week. Emily Ratajkowski’s Instagram features some fantastic shots of her on the runway and on magazine covers.  

This picture of Emily walking the runway for Versace in September is a great addition to her overall profile. She looks sleek, chic, and powerful.

This androgynous style photo from a modeling shoot perfectly captures Emily’s effortless, mysterious image. She provides only minimal information. That makes the photo feel like a fun secret all her followers are in on.

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Bossy. @renellaice

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How many people do you know who have been on the cover of Vogue?

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By showing off her modeling career, Emily Ratajkowski’s Instagram lets followers feel like they’re in on the secret of what it’s like to be a world famous model. 

Emily Ratajkowski’s Instagram Shows That Confidence Is Key to Fashion

A lot of Emily Ratajkowski’s Instagram features a lack of clothes. But that makes the outfits she does post stand out way more.

Emily Ratajkow’s Instagram is proof that sensuality is as much about keeping things hidden as it is revealing them.

Only the most confident of women can pull off the sheer, gold-accented jumpsuit Emily is sporting here. She’s sexy and she knows it.

This midriff-baring top with the Coca-Cola logo shows off Emily’s flat abs. It’s a wild outfit.  On Emily Ratajkowski’s Instagram, confidence is the key to making anything look amazing.

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Another jumpsuit, this white number displays the trademark confidence that lets Emily pull off any outfit. 

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Paris @livincool

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Emily Ratajkowski has the science of sexiness down, and she shows that off on her Instagram! Her fans know they’re following a super confident woman, and that’s inspiring to everyone.

Emily Ratajkowski’s Instagram Goes Old School

Emily Ratajkowski is a popular model. It makes sense she’s on a lot of magazine covers. When she departs from her usual feed to share a vintage-inspired look, it’s fresh and inspiring.

The photos from Emily’s Paper cover show off her glamorous 60’s vibe. It’s proof that she can pull off any look.

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Who tho?

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She looks like she’s on the set of an old Hollywood musical.

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Emily chose another 60s sex symbol, Raquel Welch, to make an homage to close to Halloween.

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Raquel Welch, One Million BC. @livincool

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Emily Ratajkowski proves that she can adapt beyond one aesthetic. She proves her versatility and has a little fun with her look.  All the while, she keeps it mysterious and leaves her followers wanting more!

The Art of the Bikini Shot

Something you see a lot of on Emily Ratajkowski’s Instagram is bikini pictures. It makes sense, since she runs her own swimwear line.

It would be easy to slide into “attention-grabby” territory with that amount of bikini shots. But Emily manages to keep her shots seductive and market while she models.

This artsy mirror swimsuit shot perfectly captures her elegant demeanor.

Take a look at this video announcing a restock of her leopard print bikini. Emily shows off her beach body to advertise the suit at the same time.

This vacation picture shows off one of her favorite bathing suits from her line. It also shows off her luxurious Greek vacation setting. There’s more in focus than just the bikini.

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Just reminiscing 🇬🇷

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She knows how to use her sexiness to promote Emily’s business. She adds substance and value to her posts. And she looks amazing while doing it!

Emily Ratajkowski Doesn’t Bow Down

As somebody who’s gotten a lot of attention for being comfortable with nudity, Emily Ratajkowski has been victim to a lot of slut-shaming in her career. She’s come under public scrutiny for her full figure. She’s been called almost every misogynistic name in the book from the dark corners of the Internet.

None of that stops Emily from speaking up for the voices of women on her Instagram. The best celebrities are those with substance.

Right in her bio, she proclaims herself a feminist. Emily lets you know immediately that she’s got convictions.

Emily put her money where her mouth is. She was arrested while protesting the nomination of Brett Kavanaugh to the supreme court.

Here’s another post calling for the public to believe women. By using her platform, Emily Ratajkowski’s Instagram manages to be inspiring.

In this post, she uses a relevant historical image to call for gun control legislation. It shows she’s aware of the history. She’s not just jumping in on a topic for social media points.

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Now is the time for change. #guncontrol

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Lots of people think that supermodels like Emily Ratajkowski are shallow. Her Instagram makes it clear that’s an obvious lie. Emily Ratajkowski’s Instagram shows that you can stand up for what you believe in, no matter what your image is.

The Right Amount of Information

Emily Ratajkowski’s Instagram is a perfect example of how mystery and sensuality are created.

By sharing only small glimpses into her glamorous lifestyle, Emily keeps her followers on their toes about what they’re going to see next. She uses her modeling experience on her Instagram to promote her own business.

From her Instagram, it’s clear that Emily is a woman in charge.

Emily Ratajkowski’s Instagram holds the key to the image of a 21st-century sex symbol: the most important thing to have is confidence.

By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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