Spotlight On: Chrissy Teigen’s Instagram

Chrissy Teigen is everywhere we look nowadays. From her appearances on the popular late-night TV show, Lip Sync Battle to her Twitter takedowns of the president, the model and businesswoman is the Internet’s relatable queen. Chrissy Teigen’s Instagram showcases her unique personality and her lifestyle.

Any budding influencer can take several lessons from Chrissy Teigen’s Instagram. From her awards show looks to her family lifestyle, Chrissy Teigen’s Instagram does a fantastic job of keeping followers engaged and excited.

Let’s look at some of her best posts to see what Chrissy Teigen’s Instagram can teach us.

Chrissy Teigen’s Instagram Shows Off Celebrity Lifestyle

Something we love to see from people we follow is what’s different and exciting about their lives. Chrissy Teigen’s Instagram shows off her celebrity lifestyle to just the right amount. Followers are interested, but it’s not egotistical.

One of the perks of being married to EGOT winner John Legend is going to a lot of red carpet events and award shows. Chrissy Teigen knows how to rock haute couture. She uses this to her advantage on Instagram.

This picture from a red carpet event puts Chrissy Teigen’s celebrity lifestyle AND sense of humor with her clever caption “me from other angles very important (me) #angles ” on display:

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me from other angles very important (me) #angles

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She keeps it classy, beautiful, and down to earth. In this post from January’s Grammies, she shows off silver sparkles once again – while pregnant.


She looks absolutely radiant in this red dress at the Nobel Peace Prize banquet. Clearly, Chrissy Teigen rocks sparkles.


She jokes around in this punny video urging followers to tune in.


Chrissy Teigen’s Instagram lets us get to know her and her unusual work, and shows us what’s exciting about her life.

💡 Related Post: Spotlight on Rihanna’s Instagram

Chrissy Teigen’s Instagram Does Business 

Chrissy Teigen is way more than just a model or John Legend’s wife. While both of those facts about her feature heavily on her Instagram, she’s also a chef, author, and businesswoman. She regularly takes to Instagram to announce signings or book news.

Chrissy Teigen’s Instagram puts her business prowess on display. Followers see her It Girl lifestyle, but they also see the work it takes to get there! That’s inspiring to any new influencers.

In one of her most recent posts, she announces a signing on Instagram coupled with the cover of her cookbook, Cravings.

This post shares a sneak peek from the cookbook in anticipation of its launch.

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2 more days! Another sneaky peaky of #CRAVINGS2!!

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If the word girlboss applies to anybody, it’s certainly Chrissy Teigen. From modeling to hosting to her cookbook, she knows how to make her business side stand out on Instagram.

The Art of Chrissy Teigen’s Sponsored Posts

With such a huge Instagram following at 20.8 million followers, it’s no surprise that Chrissy Teigen does brand deals. But it’s the way she does them that keep her feed varied and classy.

If you take a look at any of the sponsored posts on Chrissy Teigen’s Instagram, notice how they keep in line with the rest of Chrissy’s feed.

The shots are well-compromised and the captions remain light and humorous. The product is shown off, but what’s played up is how the product fits into Chrissy’s personal brand.

After her husband asked her to show off a new rosé he was working on, he posted this particularly funny one with a long caption beginning:

“my husband, John, asked me to post this because I have a much bigger social following than him. He said just something short and to the point. I said “ok john!” then had my agents follow up with a comprehensive pricing list. did he want me to keep this up for just today? a week? forever?….” The caption goes on, but you get the point. 


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my husband, John, asked me to post this because I have a much bigger social following than him. He said just something short and to the point. I said “ok john!” then had my agents follow up with a comprehensive pricing list. did he want me to keep this up for just today? a week? forever? did he want me to take a photo *with* the product, or simply the product alone? who is the photographer you are sending over? or are we using an outside location? these are important questions in an Instagram deal and a marriage. while I will not discuss the terms of our agreement (I legally cannot) I will say that my husband, John, has been working on this rosé for a very long time and it is delightful. really. you can drink it with fish, chicken, broccoli, candy, Chinese food, cereal, chili, corn, hot dogs, rice, anything, out of a glass, bowl, pitcher, ladle, cupped hands, hat. It can be stored in the fridge, on a dining table, a counter, in a cabinet, an end table, really wherever you want! congratulations, John!!! o buy it here:

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This sponsored post for Vita Coconut Milk shows off Chrissy’s modeling skills but still draws attention to the product.

All of Chrissy’s posts as a brand ambassador for Becca achieve the same glamorous glow. This one for the fitting Glow Body Oil shows off that perfect blend of fun and glamor.

Chrissy Teigen’s Instagram Balances Motherhood and Celebrity

One of the reasons Chrissy Teigen’s Instagram stands out is because it shows off every aspect of her life. Motherhood is a huge part of her life, so her Instagram wouldn’t be complete without it.

Chrissy Teigen is unafraid to show off all aspects of it. From her candid breastfeeding photos to the smallest joys of parenthood like a toy a child loves, Chrissy Teigen’s Instagram really puts on display that she’s a well-balanced mom.

This adorable picture of Chrissy, her daughter, and the Target dog combines her business and family life.

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♥️❤️♥️❤️♥️ #CHRISSYxTARGET

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An picture of her toddler daughter playing while Chrissy swaddles her newborn son is refreshingly down to earth.

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guess we’re really doing this kid thing!

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Chrissy Teigen clearly loves her family a lot – and who can’t relate to that?

💡 Related Post: Spotlight on Britney Spear’s Instagram

Chrissy Teigen Shows Off All of Her Family on Instagram

Of course, Chrissy Teigen isn’t alone in her motherhood. Chrissy Teigen has a really, really adorable one, and she posts about them frequently.

Their matching outfits and family vacation photos are what followers dream family like should be like. This is a classy, good-looking family with style. Any posts about John Legend being a daddy absolutely melt the heart.

This sweet video of John with both children will put a smile on the sourest of faces.

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This photo shows the entire family having a lot of fun on a tropical vacation.


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no idea what animal this is but i love it

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Chrissy Teigen’s family is at the heart of her life. Chrissy Teigen’s Instagram shows them off to the world.

Chrissy Teigen’s Instagram Shows Her Sense of Humor

Chrissy Teigen gets a lot of press for her witty personality. And there’s a good reason for it – she’s seriously funny.

Chrissy Teigen’s Instagram makes ample use of her sense of humor. The jokes make her seem much more down to earth and normal, and they give her followers something to relate to.

When the Internet decided that John Legend looked like the cartoon aardvark Arthur, Chrissy Teigen was all for it. She posted this to poke fun at her husband:

And in this post, she engages in the funny discourse between herself and Sophia the Robot stemming from a previous tweet:

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please help

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Nothing unites people like laughter. Chrissy Teigen’s Instagram is a great example of that.

Chrissy Teigen’s Instagram Uses Followers For Good

Remember the Twitter takedowns I mentioned? Chrissy Teigen’s Instagram shows that she knows that’s not all she has to do.

In a time as politically tense as the modern day, Chrissy Teigen exemplifies what lots of people love about her. She talks, but she also puts her money where her mouth is. Chrissy Teigen’s Instagram shows that she knows how to use her influence for good.

She took to Instagram to raise money for the ACLU:

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happy birthday

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In the end, they raised over $1,000,000.

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It can be hard to find a celebrity that’s both politically aware and helpful. But Chrissy Teigen’s Instagram shows her followers that she’s both of those things.

What You Can Learn From Chrissy Teigen’s Instagram

Chrissy Teigen is incredibly lovable for a lot of different reasons. But the reason Chrissy Teigen’s Instagram shines is the way she balances her witty personality with her celebrity lifestyle. She gives her followers the perfect amount of relatability, while still keeping her feed exciting.

Her family and relationship are important to her, which is evident on Instagram. Followers get a taste of her business empire, red carpet life, and her normal day-to-day all at the same time.

Any aspiring influencer can take a book from Chrissy Teigen’s page – be open, be honest, and be fun!

By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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