Should You Use An Instagram Marketing Service?

Instagram has quickly become the best marketing tool around, and that’s led to the birth of something truly unique to the twenty-first century: the Instagram marketing service.

Many Instagram marketing services claim to take their users from 0 to 10 million followers in just a few months. It’s a budding influencer’s dream – someone else to do all the work for you.

But before you go throwing your money at an Instagram marketing service, there are lots of pros and cons to consider. Read on to find out if an Instagram marketing service is right for you.

Why Using Instagram for Business Is Worth It

Instagram is a fun addition to your personal life. But for your business, it’s the most effective marketing tool you’ll ever use.

More and more, people are turning to social media for their sales info. (I mean, just think of all the holiday sales ads you’ve seen on Facebook.) If people like a brand, they want to follow it on Twitter, Facebook, and Instagram.

Instagram has the upper hand in easily being the most usable of the three giants for marketing due to its unique, creative formatting. Apart from Youtube and Facebook, it’s also the most used social media among younger people. And that number is only rising, according to Pew Research center.

Instagram marketing is pretty crucial to success. But creating the marketing materials and getting them seen are two different stories.

What An Instagram Marketing Service Does

That’s where an Instagram marketing service comes in. If you’ve got a whole slew of materials ready to go, and scheduled, but you’re lacking the follower base to be effective, so you turn to an Instagram marketing service.

An ipad displaying Instagram likes

The Instagram marketing service will engage with other accounts to build your follower count and engagement levels. They do that by commenting, following, and liking other accounts in your niche.That’s what gets your content seen and shared to the point that it lands on the Instagram explore page.

The best Instagram marketing services will use the work of a real person or a team to boost your engagement.

And What An Instagram Marketing Service SHOULDN’T Do…

The best Instagram marketing service for you is dependent on you and your goals, but there are some things we can definitely say are red flags. (After all, we’re an Instagram marketing service – we should know.)

We’re biased on this one, but a truly great Instagram marketing service will be run by a person, not a bot. Bots can only follow an algorithm. People can see more unique intersections and interests, and tell who’s worth following and who’s not.

Another thing an Instagram marketing service should never do is buy followers. If somebody has a high follower count, and low engagement – they’ve bought their followers.

Why You Should Never Buy Followers

Engagement, i.e. how many real people are watching your stories and liking your posts, is super important in making sure your content is seen and shared! In fact, it may be more important than the follower count.

Selena Gomez's Engagement rate

Instagram marketing services that buy fake followers demonstrate that they don’t know the first thing about Instagram or its algorithm. Fake followers don’t get you any engagement, so they’re not worth the money.

When you’re paying somebody to grow your account, you want to know your money isn’t being wasted!

How Can an Instagram Marketing Service Help You?

A good Instagram marketing service, however, is well worth the investment. An Instagram marketing service can be a key step to a lucrative career as an Instagram influencer.

An Instagram marketing service takes the stress off you at the beginning of your career to find like-minded accounts, like, and comment on them.

A woman taking a picture in an autumn wood.

You’ll gain organic followers and increase your engagement. That also means the likelihood of your content being cross-posted and engaged with goes way up. The more your posts are interacted with and shared, the better.

That leaves you to focus on creating great content. Instagram marketing services save a lot of time and stress, and allow you to keep developing creatively.

The Pros and Cons of An Instagram Marketing Service

That being said, there are a few pros and cons to consider.

PRO: Guaranteed growth

With an Instagram marketing service, you’re basically guaranteeing you’ll increase your account growth and engagement. If your goal is to have a career as an influencer, it’s a fantastic way to keep your freedom.

CON: You don’t control the account. If you’re paranoid or a control freak, you might have a hard time letting go. Using an Instagram marketing service means letting someone else into your account. It also means you don’t know which accounts they’ve chosen to engage with, and that might be important to you.

PRO: Specifics will help you out. An Instagram marketing service does its work by engaging with hashtags, keywords, and proximity. That helps you zero in on where your unique brand will be most profitable, and you didn’t even have to put in any effort.

CON: You have to hyperfocus on one niche. Some of us feel more constrained by niches, and that’s okay. An Instagram marketing service will generally hyperfocus on one or two niches. Most of your followers and engagement will come from those niches, and pressure you to stay in them.

Using an Independent Marketing Service vs. An Organization

When choosing an Instagram marketing service, carefully consider whether you want to go with an independent or a company.

There are lots of people who claim to run independent Instagram marketing services. Be wary of this! You’re handing someone over the keys to your kingdom, and you don’t want all your hard work to go to waste.

Make sure you always get case studies, and contact a few of them personally to make sure the independent is legitimate. If they are, working with an independent can lead to a close, targeted relationship. A person can understand your unique goals and devote more of their time to you.

Two colleagues looking at a computer

Working with a company has its own benefits. Companies have a team of delegates that can get results more quickly. They generally understand Instagram better and will probably know about changes to it before you do!

We know this at Upleap, which is why we’ve implemented the “Best of Both Worlds” strategy. Every user is assigned a personal Instagram manager for the personal feel and the company resources.

The Choice Is Up to You

Using an Instagram marketing service is a great way to bring new followers and growth to your account. They save influencers at the beginning of their careers a ton of time and stress.

Being able to focus entirely on creating content helps free up time to focus on your career moves.

It can be difficult to tell the difference between a good and a bad Instagram marketing service. Look for case studies, be wary of giving away all your information, and never buy followers.

Also be aware of what you’re sacrificing when you use an Instagram marketing service – freedom and personal connection. It could be well worth it for your sanity and career. 

In the end, whether or not you use an Instagram marketing service depends on you and your personal goals.

But there’s never any harm in trying. 

By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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