The Secret to Selena Gomez’s Instagram Success

Selena Gomez rings in 2018 holding on to her title as the (literal) queen of Instagram. Selena Gomez’s Instagram has been the most followed account on the app for almost three years now. She even broke her own record on the number of likes on an Instagram photo in September of this year.

Selena Gomez’s Instagram presence has had a lot of bloggers and Internet users scratching their heads over the years. After all, the star has taken multiple breaks from the social media spotlight for mental health reasons and even claimed that she hasn’t been on the Internet in months.

So how, exactly, does she hold onto her crown? Let’s take a tour of Selena Gomez’s Instagram to find out.

Selena Gomez Takes A Lot Of Instagram Selfies

If you go onto any normal 26-year-old girl’s Instagram, you’re probably going to find pictures of her friends, family, any fun weekend activities, and Instagram selfies. Selena Gomez delivers on all of those fronts. But her selfie game is particularly strong.

Of course, when you’re Selena Gomez, you have professional makeup and hair artists at your disposal. But it’s actually her simpler pictures the singer chooses to highlight that make her stand out.

Take this simple photo set showing off Selena and some friends having a blast on a boat. Instead of highlighting the lives of the rich and famous part, the cover image Selena uses is a simple selfie to commemorate a day of fun.


These pictures from the Taki Taki performance at the Global Citizens concert in August this year with DJ Snake and Cardi B likewise don’t show off a huge arena filled with screaming fans – just personal selfies with Selena and her fellow performers.

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today was so fun

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In this super cute Instagram, Selena Gomez posts a selfie wearing accessories taken from her younger sister, taken in her car. I mean, who doesn’t have a picture like this?

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i stole from my sister

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Selena Gomez’s Instagram keeps it personal. Her followers get a glimpse into a real person’s life, and that’s why they keep coming back!

Selena Gomez’s Instagram Doesn’t Brag About Her Lifestyle 

Of course, being Selena Gomez isn’t exactly what I would call normal. She’s been in the spotlight since her early teens! That means that she’s constantly involved in high-profile projects most of us could only ever dream about. 

Whether it’s modeling or her music, Selena Gomez’s Instagram shows off the exciting parts of her life in a way that somehow manages to be totally humble.

This Instagram shared from her Harper’s Bazaar shoot is style goals. The lack of a caption adds some mystery to the already cool photo vibe. 

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This post celebrating Selena’s Instyle cover sums up the philosophy pretty well. Instead of rambling and bringing attention back to her, she instead tags everybody who worked to put the cover together and recognizes their achievements. 

Of course, we can’t talk about Selena Gomez’s Instagram without talking about her face as the Coach campaign. There are so many gorgeous photos she’s shared on Instagram I honestly had a hard time choosing. They embody glamor, but Selena never waxes poetic about it. She’s genuinely excited to share what she’s been working on.

Selena Gomez’s Instagram certainly highlights glamorous aspects of her life, but they’re in no way the center of it. She makes all the posts with a quiet humility, often directing attention towards other people. It’s just like looking at a friend’s Instagram.

Selena Gomez’s Instagram Teases Her Upcoming Projects

If there’s one thing Selena Gomez’s Instagram has down, it’s using Instagram to promote her new projects. Her posts get longtime fans excited and new fans interested. All of her promotional posts are artistic and interesting to look at on their own.

Take a look at this shot from her “Back to You” video. The post isn’t captioned, but fans understand straight away that it’s part of a music video. Keeping her fans guessing is half the fun!

Let’s take it back a little. When she and Dj Marshmello released “Wolves” in October 2017, Selena Gomez’s Instagram showed off some masterful promotional skills. 

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This shot of the two together achieves everything a promo post needs to without fanfare. It shows the artists, the aesthetic, and the release date, while maintaining a cool composure and building hype.

Keeping it ultra cool, mysterious and exciting is what makes Selena Gomez’s Instagram the most followed account.

Selena Gomez’s Instagram is A Love Letter to Her Friends

Celebrities may spend all day on shoots, have expensive dinners and wear haute couture, but they have friends, too! Selena Gomez’s Instagram may not show off a lot of her private life, but it is full of posts about her closest friends. She’s constantly Instagramming fun activities with them or shouting them out.

We all know that Selena is tight with fellow celeb Taylor Swift, but the confirmation on Instagram is sweet to see anyways. Her captions don’t allude to Taylor Swift’s stardom – the text is raw and honest, and it works. 

These photos of Selena and her BFFs getting tattoos together are friendship goals. That level of devotion is something we all hope to have in our life!

These artsy Polaroid shots are so relatable it almost hurts. We all have these kinds of photos laying around from an old sleepover. somewhere.

It’s clear from Selena Gomez’s Instagram that she spends a lot of time with her friends. She almost never names them or shouts them out, so it’s clear that she’s not doing it for attention, just to save precious memories. She definitely hasn’t lost sight of what’s important!

Selena Gomez’s Instagram Doesn’t Shy Away From her Health Struggles

Selena Gomez’s Instagram is also open about her health. She’s let the public know about her struggles with lupus and its effects on her mental health that have come from dealing with it in the public eye. 

Selena Gomez’s Instagram lets fans get a glimpse behind the scenes of a picture-perfect life and brings awareness to her condition at the same time.

This picture is  the 14th most liked Instagram picture of all time, and it’s easy to see why. The touching post shows Selena and her kidney donor, fellow actress Francesca Raisa, holding hands across hospital beds before her kidney transplant. It’s an incredibly touching photo, and Selena’s caption is poignant and thoughtful, too. 

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I’m very aware some of my fans had noticed I was laying low for part of the summer and questioning why I wasn’t promoting my new music, which I was extremely proud of. So I found out I needed to get a kidney transplant due to my Lupus and was recovering. It was what I needed to do for my overall health. I honestly look forward to sharing with you, soon my journey through these past several months as I have always wanted to do with you. Until then I want to publicly thank my family and incredible team of doctors for everything they have done for me prior to and post-surgery. And finally, there aren’t words to describe how I can possibly thank my beautiful friend Francia Raisa. She gave me the ultimate gift and sacrifice by donating her kidney to me. I am incredibly blessed. I love you so much sis. Lupus continues to be very misunderstood but progress is being made. For more information regarding Lupus please go to the Lupus Research Alliance website: -by grace through faith

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But Selena Gomez’s Instagram goes beyond the simple fact of having the disease, though. Selena also Instagrams her involvement with Lupus foundations, most notably the WE Movement. In this post, she draws attention away from herself again and uses her platform to speak up!

Selena’s openness about her health struggles is refreshing on a platform where so much can be about looking good, no matter what the truth is. Her

Selena Gomez’s Instagram Shows Off her Big Heart

Many may still be puzzling over the key to Selena Gomez’s success. Is it the high fashion, the music videos, or fancy dinners? I’ve arrived at a different answer.

Selena Gomez has been in the spotlight for more than ten years now. That comes with its own trials and tribulations. It would be easy to get a big head. But Selena Gomez’s Instagram still shows off how big her heart is.

Whether it’s an event for a charity foundation or showing how much she values her friends through sweet captions, Selena Gomez’s Instagram keeps it humble and personal. She shows off the more glamorous aspects of her life, but she’s never braggy.

Here’s the lesson we can take from Selena Gomez’s Instagram: Be thoughtful, be deliberate, and be humble. The world will like you better for it. 

By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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