Should You Use The #richkidsofinstagram Hashtag?


Instagram has a tendency to show us the most extravagant of lifestyles. Some of those are fabricated. But some of them are not. If you’ve ever taken a peek at the #richkidsofinstagram, you’ve seen into another world. One full of Rolex watches.

What’s the point of such a self-aggrandizing hashtag in the first place? Read on to see what we think.

The History

The #richkidsofinstagram hashtag first gained popularity as the @richkidsofinstagram account.

While the official account richkidsofinstagram has since changed its name [email protected], but the game remains the same.

The profile page of the official Rich Kids of Instagram account
Rich Kids of Instagram official account

Let’s be clear: these are not self-made billionaires. Rather, posts from the heirs and heiresses of the world show their exorbitant spending habits. They spend more money on one night out in St. Tropez than anybody in your office makes in an entire year.

Account and hashtag alike have garnered significant internet attention. Whether that’s out of jealousy or aspiration is anybody’s question.

Who’s Looking at  #RichKidsofInstagram?

Do you ever linger longingly on an Instagram post of your high school ex-best friend’s Paris vacation? Imagine that, but all the time. That’s exactly the point of the rich kids of Instagram account and the #richkidsofinstagram hashtag.

The official Rich Kids of Instagram account boasts 382,000 followers. It’s no surprise that a place to exhibit the sheer material wealth most of us can only imagine is popular.

This is a place for people who can’t get enough of lifestyles of the absurdly rich and famous. If lust for material desires is your goal on Instagram, this is the hashtag for you. If you aspire to the 1%, likewise.

But if you tend towards a certain green-eyed monster, we kindly suggest stepping away from the hashtag. As much as we love Instagram, we don’t recommend it as the starting point for the second French Revolution.

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The Rich Kids of Instagram Lifestyle

The sheer wealth and extravagance of the Rich Kids of Instagram lifestyle is overwhelming. Thankfully, richkidsoftheinternet helps us know exactly what we’re looking at with golden frames over every post.

The Rich Kids of Instagram Feed displaying golden frames over every post.
Rich Kids of Instagram feed.

No rich kids post would be complete without those famous hallmarks of modern nobility – expensive champagne, even more expensive cars, and lots of private jets. 



View this post on Instagram


A post shared by CHR (@charlesprego) on Jan 9, 2018 at 7:59am PST

Of course, only the truly extravagant posts make it onto the official Rich Kids of Instagram account. But that doesn’t stop people like you and me from using the hashtag.

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What’s In The #richkidsofinstagram Hashtag?

The #richkidsofinstagram hashtag is a strange place. While the Rich Kids of Instagram account is carefully curated, the hashtag is like a capitalism wild west. You never know exactly what you’ll find.

While there are plenty of ironic posts peppering the hashtag, most posts come from a place of earnest aspiration.


While they may not yet be decked out with the Rolexes and private jets, there are plenty of five hundred dollar watches and luxury vacation photos. These posts show us the baby steps to the rich kids of Instagram lifestyle.

How The #RichKidsofInstagram Hashtag Has Changed

Recently, accounts dedicated to cryptocurrency and Forex trading have flooded the hashtag. Dollar bills and stock graphs make approximately every third post, along with some inspirational quotes about building wealth.

the #richkidsofinstagram hashtag feed

The #richkidsofinstagram lifestyle is something that is no longer inherited, but built.

Why Would You Use The #richkidsofinstagram Hashtag?

Bitcoin and Forex trading aside, and assuming you have no direct dies to Elon Musk or the Saudi Royal Family, it takes some serious confidence to use the #richkidsofinstagram hashtag.

The goal of a hashtag is to cross reference interest. You put your interest in a hashtag. People can then search that hashtag and follow you. Voila – instagram has united two like-minded people of similar interests.

So, what is the interest that #richkidsofinstagram hashtaggers share? They may hope to be featured by the official account. Forex traders may be searching for new clients or investors. Or they may simply aspire to be the next influencer in the rich kids of Instagram lifestyle.

Why Would You Want to Be A #RichKidsOfInstagram Influencer?

Influencer status is based on the number of followers and level of engagement from followers. And the basic ideology of influencer status is followers thinking that they want their life to be like an influencer’s.

The #richkidsofinstagram lifestyle is an easy one to envy. I mean, who doesn’t want to sail a private yacht around tropical waters all summer long?



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A post shared by Marcus B Official ™ (@marcusbofficial) on Apr 11, 2018 at 9:32am PDT

A personal brand built on luxury promises luxury to its followers. Instagram is all about showing the highlights reel of your life. For those rich kid aspirators, they want to show their rich kids of instagram lifestyle.

What Would People Think?

Let us not forget the social part of social media. What would people think if you continually tagged your posts as #richkidsofinstagram?

I think a better question is whose attention you’re trying to gain.

For the most part, people neither read nor care about what you hashtag your posts as. I can’t recall the last time I read every single hashtag one of my friends posted.

However, hashtags are a very transparent way to gauge exactly what your goals are on Instagram. If you’re trying to build a career as an influencer in something, you probably shouldn’t feel ashamed about it.

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Is It A Good Idea to Use the #RichkidsofInstagram hashtag?

Again, this largely depends on your goal with the hashtag.

If you’re trying to get featured on the official Rich Kids of Instagram account, sure. If you’re a model or an entrepreneur trying to build influencer status, go for it! If your brand focuses on being a self-made single mother – probably not.

A man sitting on the hood of a Mercedes-Benz.

The #richkidsofinstagram hashtag is not largely focused on the work it takes to reach a rich kids of instagram lifestyle. They are primarily interested in the spoils. Most accounts featured on the official page are heirs, heiresses, and celebrities.

In other words, the hashtag is to show what you have, and not how you got it. But as long as your goal is to highlight what a life of wealth looks like, you have nothing to lose.

Will The #RichKidsofInstagram Hashtag Really Grow Your Account?

Hashtags are the best way, short of paid promotion, to make sure your material is seen and spread. That being said, no hashtag is a one hundred percent guarantee. Particularly one as fickle as #richkidsofinstagram.

Effective hashtag use should see that all hashtags are related not only to your material but to each other. If #richkidsofinstagram has only tangential relation to your content, it’s probably best to skip that one.


In short, a single hashtag probably won’t be the deciding factor in your journey to influencer status. Things like user engagement, consistency, and quality have a far greater effect on that than a hashtag. But if #richkidsofinstagram aligns with your brand goals, it’s a good way to get some eye on your content.

Try Being A Rich Kid…

Instagram is the best place in the modern world to experience lifestyles we ourselves do not lead. The Rich Kids of Instagram account and #richkidsofinstagram hashtag make that easy for us.

While it’s very fun to look at the hashtag, using it is something altogether different. There’s a lot to consider. The way it fits into image, brand goals, and utility are all questions raised by use of the hashtag.

While hashtag use is just a minute detail of overall brand development, such a controversial hashtag is a question for many. We say it’s worth a shot.

By Victoria Hendersen

Victoria is an American expatriate currently based in St. Petersburg, Russia. Originally from Santa Cruz, California, she lived in Bordeaux, France before relocation to Russia's cultural capital. Victoria holds a BFA in Film and Media Studies from UC Irvine.

She works as a copywriter and translator. An experienced travel blogger and vlogger, her main drive in life is discovering the jewels of lesser traveled cities. You can keep up with her travels on Instagram at @village_witch.

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