How To Make Money On Instagram

Wish you could make money on Instagram? Though it sounds like a dream, it could actually be a reality.

You don’t need millions of followers to profit off of an Instagram post. There are plenty of ways to make money on the platform, with fewer followers than you think.

So how do you get started?

Let’s take a look at all the ways you can see more green thanks to Instagram:

Make Money On Instagram With Sponsored Posts

One of the most obvious ways to earn money with Instagram? Sponsored posts. Brands love to pair up with Instagram users to help sell their product.

It’s an easy way for a company to reach new people. And all you have to do is use their product in a post.

Here’s an example from former “The Real Housewives of Atlanta” star, Kim Zolciak Biermann. She’s simply posing with the product, leading to a big payday.

These days, companies pay for both sponsored posts and sponsored Instagram stories.

Here’s the best part:

You don’t need hundreds of thousands of followers to do this. Brands are looking for users with good engagement.

If your followers interact with you and like your posts, you’re a great candidate. An Instagram analytics report will help you show your worth to brands.

This lifestyle account @jamiefleetwood has 10,000 followers. Though that’s not a huge number, brands want to work with Jamie because she has real follower engagement.

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some days aren't that glamorous. in fact, most days aren't. some days look like laundry up to your elbows, rejection, multiple diaper blowouts, and asking your backbone for help getting dinner on the table. … some days just look like self-care. like me trying to breathe without being afraid of doing it wrong. like me hoping i can find good enough footing to dance in the season i'm in. some days look like belly laughing at life’s messes with your best friend in bed before 8, and i think i'm grateful for those days the most. … life as a new mom is teaching me about a thing called balance, or the lack of it. 🤦🏻‍♀️ i'm juggling between trying to get to-do lists done, finding new clients, and loving on Atlas while he’s awake. if i’m really, really, lucky, i get dinner made before the sun sets. … speaking of food, a lot of you have asked how i got my pre-baby body back so quickly. first off, every body is different, so please be gentle and loving to yours. for me, i mainly think it’s due to a healthy diet prior to conceiving, during, and after. i believe in treating yourself, but i also believe in giving your body fuel first. i've quickly learned if you want to feel good 👉🏼#eatmoreplants … thanks to @purplecarrotxo for making dinner time a heck of a lot easier and veggies more tasty for this new mama! to try a vegan meal kit for yourself, use code “FLEETWOOD” for $30 off your first box. #ad

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How do you find these brands?

Sometimes you get lucky and brands reach out to you. Other times, you’ve got to start digging. Try and find companies that have a similar vibe to your feed.

Mainly posting about fashion? Maybe there’s a local boutique looking to get some exposure. Is cooking more your scene? Reach out to some food delivery services.

There are also places you can promote yourself as a potential influencer. These range from Instameets with other Instagram users to websites that let you market yourself. Famebit, Grapevine, Shoutcart, and are just a few of these types of sites.  

So how much can you make?

The amount for sponsored posts ranges. And it can also be negotiated. Most influencers starting out say they make around $200 to $400 per sponsored posts. Others just receive the product for free, which can sometimes be worth way more!

You can ask for extra to also post in your Instagram story if the ad is on your feed. You can also charge extra to post links.

More followers definitely mean more dough, but don’t be discouraged. Sponsored posts could also bring you new followers interested in the product!

And don’t forget:

Make sure to add #ad or #spon to your post. You want to make sure your followers know you’re being paid to promote the product.

💡 Related Post: How to build an Instagram Career

Make Money On Instagram By Becoming An Affiliate

Becoming an affiliate is a little different from sharing sponsored posts. Instead of helping the brand get seen, you help the brand sell things.

How does this work?

Instead of being paid to post, you make a commission off products sold.

The brand will give you a unique link or a promo code. That way they know how many people bought the product because of your post.

Many online retailers are open to be affiliates. For example, Amazon’s Affiliate program offers a 10% commission.

Simply share a post and provide a link for followers to purchase products. Talk about easy money!

Make Money On Instagram By Starting An Online Store

You’ve worked hard to build your own audience. Why not think of your own product to sell them? After all, you definitely know what your followers like!

Parody and meme accounts are great examples to follow. For example, the account @officialseanpenn opened up its own store with plenty of pop culture products that she knew her followers would enjoy.

That way, you’re receiving all the profits. And you don’t even have to pay yourself to post!

What’s the best way to get started?

Figure out what type of product you’d like to sell.

Interested in creating a t-shirt that represents your Instagram vibe? Find print-on-demand services to help create your product. Once it’s developed, simply post a photo of your masterpiece and let followers know the shirt is available.

If services are what you’re selling, make sure followers know how to contact you.

Maybe you’re an amazing graphic designer wanting to profit off of your gift. If that’s the case, make sure you have a website up and running where potential customers can let you know what they need.

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Collin Garcia @collin_aamadeus is an illustrator and graphic designer living in Eau Claire, Wisconsin. He studied graphic design and printmaking at University of Wisconsin-Stout and since has experience as a graphic designer and commercial screen-printer. He is currently working on expanding his creative studio CG Design Co. – “Early on, my interest in visuals came from a fascination with album art, comics, and cartoons. Social commentary would influence me later on through mediums like street art, political satire, and advertising. Similarly, a deep affinity for punk shows and the pervasive subculture exposed me to the DIY aesthetic of practitioners such as Art Chantry, Winston Smith, and Raymond Pettibon. I see my work as rational and abstract – mutually. Impossible but believable.” – To view more from Collin's portfolio, or to get in contact, head to: . . . #illustrator #illustration #illustrate #draw #design #graphicdesign #graphicarts #illustrationoftheday #graphicdesigner #sketch #sketchbook #art #digitalart #digitalillustration

A post shared by Capsules Book (@capsulesbook) on

Are you an amazing photographer? Chances are, if you’ve got a good follower count you’re pretty good at taking pictures.

If you’re wanting to make money off this talent, let your followers know! That’s as simple as listing an email or phone number where they can reach you.

If your Instagram pictures deserve to be framed and treated as art, there’s another way to make some cash. You can sell prints of your best work online. Just let your followers know that it’s an option, and you may be surprised at the response.

💡 Related Post: Marketing trends that are taking over the Instagram app

What’s The Bottom Line?

There are many ways to make money on Instagram. And you don’t need to be an influencer with a million followers.

The best way to get started is to continue to work on your feed.

Make sure you have active engagement with your followers. Stay true to your brand. Figure out your niche in the world of Instagram.

And once you’re ready to start turning likes into cash, stay humble. Your followers will see through any posts that don’t seem authentic.

If you make sure you’re only selling products you truly love, you’ll gain more fans and followers because of it.

By Megan

Megan loves to write about all things celebrity, fashion and entertainment!

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