Linktree is one of the Instagram management tools that – just like any tool – has its positive and negative sides. But which ones do prevail?
I’ve dissected each and every aspect of the tool to come up with an honest and unbiased answer.
Here’s a little sneak-peek of what you will learn in this Linktree review:
- What is Linktree, and what is its main purpose?
- What are people saying about it?
- Does it offer sensible pricing?
- How’s the user interface?
- Is there any alternative? (spoiler alert: the best Linktree alternative is bio.fm)
But let’s take it slow, step by step. Stay tuned!
What is Linktree And What Does it Do?
As you probably know, featuring links on Instagram is possible only in the “bio” section. You cannot post a clickable image (except the ones you post on your story after you reach 10k followers) that will redirect users to another website, for example.
But there’s a trouble-free solution to that: creating a micro webpage with all of your links.
Then, you can insert the link to that web page in your bio section. Your followers will be able to see whatever the link redirects them to. Much more convenient than updating your bio every now and then, don’t you agree?
And that’s what Linktree does – generates the bio link that you want to share with your followers and helps you organize its content. This kind of tool is also known as the “link in bio tool.”
How to Use Linktree?
Here’s what you need to do:
- Sign up for an account. It’s quick – just use your existing Instagram account or sign up with your email. It’s free to create a Linktree account, but you won’t be able to use many features without paying (more on that in a second).
- Next, you’ll be taken to the dashboard where you can add the links that you want on your micro bio page.
- When you’re satisfied with the settings, the only thing left is to paste the generated link into your Instagram bio.
Quite simple, huh? But the fact is – maybe too simple. By this, I mean that it doesn’t offer many features once you sign up, or even when you pay.
To shed some light on that statement, let’s learn more about the features of Linktree.
There are two-tier Linktree features: free and paid.
Firstly, let’s focus on the free functionalities that Linktree offers.
Of course, there’s the primary use of Linktree – creating the bio link that will redirect anyone who follows it to your dedicated micro page with chosen links.
With the free package, you’ll see the total numbers of clicks on your bio link. For example, the same visitor can click the link a hundred times, and the count will show “100 views.”
Most notably, paid Linktree features are about customization – things like adding your font, hiding their logo, changing the color scheme, etc. This is nice, but is it really the primary thing you’d like to see when you upgrade your subscription? Probably no.
Something along the lines of importing more content (videos, pictures, audio tracks, etc.) would have been more useful.
With the upgraded, PRO, version of analytics, you can check the percentage of the CTR (Clicks, Views, and Click Through Rate) for the last week. This is the ratio between the number of people who went to your micro web page and those that actually followed one of the links.
So, how much do the additional Linktree features cost?
Their PRO package is $6 a month.
Objectively, that’s not a lot – it would be considered quite affordable – had it been useful. So, is there a better deal?
The thing is, when you lunge at an investigation of the features I’ve described above, there’s a lot left to be desired for. For instance, they could work on implementing a feature that would allow you to show all of your media from other social networks in one place.
Secondly, the management of the micro web page could be more intuitive.
Best Linktree Alternatives
With everything I’ve said today, the final impression is that Linktree could be better.
Primarily, my problem is that it does not offer enough possibilities for users who want to share many things from other social media platforms – you can just add more links. And that should be one of its primary aims, shouldn’t it?
For now, Linktree seems to do its job just on the surface, without much thought put into Instagram users who have more advanced needs.
Are there some alternatives, then?
The answer is: Yes, there are, and some of them seem to offer more functionality.
The most popular Linktree alternatives are:
I won’t dwell too much on all the other tools now, though. I believe it’s enough to go over the one that our community deemed the best Linktree alternative (and may I add, for a good reason): bio.fm.
By direct comparison of the two tools, you’ll be able to see how they differ and why bio.fm is a good Linktree alternative.
First, there is the obvious similarity – they both allow you to create a bio link with different sub-links and share it. Unfortunately, that’s also more or less where Linktree features end.
Bio.fm offers more possibilities.
You can import content from all the popular social media platforms (like Instagram, Twitter, Medium), and integrate YouTube and Music streaming.
How is this useful?
Say that you are a performer who wants to embed a YouTube video or a Spotify playlist to your Instagram. People can view it directly from your Instagram (or more precisely, bio profile) without leaving the platform. With Linktree, you would just be able to add more links – and that’s not what keeps your followers engaged.
Next, you can share Facebook groups and LinkedIn profiles, which makes your bio link look much more professional.
Are you a gamer? Your Twitch and Discord content can become a part of the deal, too.
Finally, there are some features we would not exactly label “necessities,” but more of a nice touch – “About Me card” and “Question poll” creation. People like to see diversified content and originality, and bio.fm is a real enabler of it.
Did we mention that users can also add GIFs to their bio link page?
Bio.fm has nicely summed it up in their own slogan – “share more.” People who come across your Instagram profile are likely to become your YouTube subscribers, find you on Spotify, follow your Twitch, etc.
In that way, you build a network of audience across all platforms, just by using a single tool!
Another thing that won me over with bio.fm is the user-friendliness. It’s easy to use and set it up to your liking. The creation of an account takes no more than a minute.
Back to the premise at the beginning of this Linktree review – Is it an efficient Instagram tool? Is there a better alternative?
If all you want to do is add some links, then Linktree is fine. Their PRO package is limited, but not too expensive.
However, if your goal is bigger than piling up different links in one place, then you should look for alternatives. Our choice is bio.fm. It will allow you to incorporate things such as YouTube videos, Twitter content, Facebook page of your business, and more.
Effectively, people don’t have to follow additional links once they get to your micro web page, but can see everything you want to display right on the spot. And it’s fairly easy to import it.
It’s not just a matter of the visual appeal, but also of convenience – people prefer to get engaged immediately than click indefinitely.