Just a year after its launch, Instagram Stories have managed to bypass the number of Snapchat stories active users.
With Instagram stories, Instagrammers can simply share their updates using cool filters and stickers, or go live in order to be more interactive with their followers.
But as more people are using Instagram stories, getting noticed by more people can be a challenge. To create successful and highly engaging Instagram stories, you need to use creative and interesting content — that also includes using the right Instagram story dimensions.
In this article, you will learn how to create Instagram stories using the right Instagram story size that will help you stand out more and grow your Instagram following.
Instagram Story Dimensions: The Basics
If you’ve already used the Instagram story feature before, you’ll know how addictive it can be. It’s always a pleasure to know that people – whether they’re followers or non-followers – are looking at your content, unless you set your account to private.
This is a great marketing opportunity if you already have your own business to promote. Maybe you’re a blogger or a vlogger looking to gain more viewers and subscribers. Or maybe you’re an artist looking to promote your music. Take advantage of an Instagram story and use it to self-promote yourself or what you do.
To do that, you need to ensure that your stories are well displayed. You surely don’t want blurry or poorly cropped images. Most images will be displayed nicely on Instagram story, but not necessarily the way you may want them to be.
For example, when you post a portrait photo, the image will occupy the whole screen. In order to display the full image, you can simply pinch the screen of your phone and the image will automatically be fitted into the center of the screen. It’ll look like this:
Ideally, Instagram story dimensions are 1080 (width) x 1920 (height) pixels. That means you need to make sure that your image or video is 1080 x 1920, or 9:16 in aspect ratio.
Why You Need the Right Instagram Stories Dimensions
By using the right stories dimensions, you can rest assured that your content will be displayed nicely, without having any of the important things cropped out. It’s not much of a problem if you’re taking a portrait photo or video using your smartphone.
But if you’re looking to create a more professional and creative Instagram photo or video via Adobe Photoshop or Illustrator, then you need to take note of the right Instagram stories dimensions to use. Otherwise, you won’t get to show the whole image of the photo you want to show to your audience.
Here’s an example of a photo I’ve recently shared to my Instagram story:
Now, what happened to my friends who sat at the front seats? Optionally, I could pinch the screen and have the image displayed in the middle of the screen. But that’s not what I wanted — and it’s too small.
This is why you need the right Instagram story size. If you use images with low resolutions, they won’t look good at all on your Instagram story. Here’s an example of what I mean:
The above photo is a beautiful spot in Marseilles, France. Initially, I wanted the photo to fully occupy the screen. But it was awfully blurry.
Here’s how it looked like before I pinched it to the center of the screen:
Would you post something like that to your Instagram story? I know I won’t.
In order to prevent your image from losing its quality, follow the recommended Instagram stories dimensions and use the right Instagram story resolution. When you create your content using these Instagram dimensions, you can rest assured that the content you produce is high quality.
How to Use the Instagram Story Dimensions
Now that you understand why using the right Instagram story dimensions is important, you also need to remember that while using high-definition photos and videos will make your content look sharp and clear, it may also take longer time to upload in comparison to uploading files with lower definition. Furthermore, it will take a lot of storage space on your device.
What you can do to tackle this problem: change the number of pixels for your Instagram image or video. Don’t worry; this will not change the shape of the video. Your Instagram story size aspect ratio is 9:16 after all.
Using this ratio, smaller Instagram Story dimensions will also work.
Again, the ideal Instagram story resolution is 1080 x 1920 pixels. But if you want to create something with smaller resolutions, like 720 x 1280 pixels or 450 x 800 pixels, feel free to do so. Of course, smaller pixels mean lesser definition.
By creating an image or a video using the recommended dimensions, you don’t have to worry about slow upload speeds or large files storage.
Use Design Apps and the Right Instagram Story Size to Create Your Content
There are many design tools out there to help you create Instagram stories in the right stories dimensions. One of them is Canva. Canva is a free online tool for creating stunning graphics. Choose from any of templates offered on their site and start creating your Instagram image.
Use custom dimensions so you’ll be able to set your Instagram stories dimensions to 1080 x 1920 pixels. Once you’ve chosen the dimensions for your story, click on ‘Design’ and start creating!
Canva is an excellent programme to use when creating eye-catching images for advertising posts or quotes. Alternatively, you can also use programmes like Image Quote, Text on Photo Square or Textgram for creating quotes.
How to Take Advantage of The Instagram Story
Now that you know how to create Instagram stories in the right dimensions, it’s time for you to take action and use your content strategically so you could grow your number of likes and followers. There are many ways to do it. Here are some of them.
1. Share Inspirational Quotes
Quotes are so popular on Instagram. There is no reason not to use them on Instagram. If your page is mainly about travelling, share travel quotes on your news feed and Instagram story. Inspire people.
If you don’t want to post too many quotes in a day (as they will appear too often on your followers’ news feeds) to your photo gallery, then you could post them on Instagram stories instead. These photos will disappear in 24 hours.
2. Use Long-form Content
If you’re a blogger, writer or an agency needing to promote your latest stories, Instagram story is the best place to share your content. Perhaps you could share the title of each of your new stories in a sequence. For example:
- The Top 5 Waterfalls in Indonesia
You can add a link on your story if you have at least 10,000 followers. But if you don’t, you can always tell your audience to visit your bio to find the link to your post. For this method, you will only be able to direct them to one link.
While this is a great method to promote your content, try to limit the number of posts you put on your Instagram story as it t could lead to audience fatigue.
3. Tell A Story
Since you’re on Instagram story, why not use it to tell a story?
Think of what you want to talk about and choose your image. Make sure you have it designed in the recommended dimensions. Unless you have a special text design in mind, you don’t have to add your texts yet if you don’t want to. You can add them later before uploading your images to your Instagram stories.
Feel free to make use of Instagram stickers for your stories, too. What about an emoji reaction sticker?
4. Make an Announcement About a New Product
Got a new product?
Let’s say you’re a musician and you’ve just released a new song. You may want to tell the world all about it. Don’t just share the good news to your news feed. Make sure you make it available on Instagram story as well.
If you have already established a strong fan base and good relationships with fans and collaborators, then they will likely be excited to see your announcement.
Many Instagrammers find Instagram story to be more personal than the Instagram news feed. If you feel the same way, take advantage of the Instagram story to promote yourself and establish better engagement with your audience. When done properly, the results are rewarding.