Instagram Photography: Tips And Tricks

Instagram photography is a huge trend on the app. In fact, Instagram was made for photography. So, it’s no wonder that millions of people use it to share their professional photos.

It’s easy to share your photography on Instagram and grow your audience. Because of the aesthetic drive of Instagram, users only share photos on the app.

When scrolling through Instagram, you won’t find text updates or news articles without a photo. So, start your Instagram photography today to grow your brand and share your talent with the world.

Don’t forget to check out Upleap if you are committed to growing your Instagram account. With Upleap, you’ll get a dedicated account manager who will aid you in growing your brand, targeting the right audience for you and building those numbers. Click here for a free trial.

Instagram Photography In Photos

The best way to get inspired with your own Instagram photography is to study the big names in the field!

There are Instagram photographers with a thousand followers, and Instagram photographers with a million followers.

What they all have in common is that they are passionate and talented with a camera!

Brandon Woelfel is one of the best in the business. He owns the Instagram photography game, as he has over 2.9 million followers!

His style is very unique which is what has helped him grow. He uses lots of neon colors in a very elegant way. He specializes in portraits and has photographed some very famous celebrities.

Use Brandon Woelfel as inspiration to be different. Dare to be unique. Because if you start a new trend, you will be known for it.

Georgia Rose Hardy is a pro in Instagram photography. She has 164,000 followers and specialises in self portraits. Yep, that’s right, she photographs herself. And wow, she does a great job!

As well as photography, she explains the story behind each photo. So take a leaf out of Georgia’s book, and use your Instagram photography to tell a story.

Jimmy Chin is a sports and outdoors photographer. He shares his photography on Instagram with his 2.3 million followers!

Each photo of Jimmy’s takes his viewers to an entirely new location and adventure. Of course, sometimes his photos will make your knees tremble with the high heights and terrifying weather!

How To Start Out Your Instagram Photography

Of course, everyone has to start somewhere! Although there are already Instagram photographers with 3 million followers, don’t be discouraged.

You can bring something new to the table and with the right marketing techniques, and a little help from Upleap, you can start your brand successfully in no time!

First step: Invest in some good camera equipment.

You certainly need good camera equipment to make your photos stand out from the crowd. You can’t just use your old Nokia camera phone.

However, you also don’t need to break the bank to get a good camera.

Of course, the iPhone cameras are really great and there are a lot of Instagram photography shot on iPhones.

In fact, all photos taken on @mormster Instagram are taken with an iPhone! Of course, if you have an iPhone already, that’s a great camera to kick start your Instagram photography.

On the other hand, there are lots of great cameras at reasonable prices! Just have a look at your local camera store and get some advice on the best equipment for you.

Second, know what you’re going to photograph.

The most successful Instagram photography accounts are ones that target and photograph a certain category. You want to surprise your followers but you also want to target them.

If you post pictures of people, landscapes, food, flowers and cars, your followers are going to be confused!

With that said, choose one or two things to focus your Instagram photography on. Make sure that these categories are things you’re passionate about so you don’t get bored.

For example, you could choose to do wedding photography.

Or even plants!

You could even specialise in newborn photography. Whatever you choose, make it something you love.

Third, post frequently. You want to start off well. Once you’re big and famous, you can slow down on the posting but to start, you want to keep a high engagement. So post every day and engage with those followers.

3 Tips And Tricks To Instagram Photography

Of course, once you started you need to maintain that Instagram photography. So, we’ll give you three epic tips and tricks to running your Instagram photography account.

1. Create An Instagram Theme

An Instagram theme is the way forward! All successful accounts have one.

Depending on what you’re going to photograph, choose an Instagram theme that complements the colors you love.

For example, if you are going to be shooting urban landscapes, you are going to want to emphasise greys and silvers. Colors that go great with grey include blue and pink! So for sure, your Instagram theme could be a combination of greys, silvers, pinks and blues.

Urban photographer, Boreees, really plays with those desatured tones. They also include pops of pinks and blues to complement the greys.

Of course, every photo should follow the same editing procedure so that your feed looks great together! It’s like having your own art gallery with a certain theme.

Tip: Use the same apps and filters to edit your photos. VSCO and Lightroom are amazing apps to invest in. While they do include a small cost, it’s definitely worth it.

2. Hashtag, Hashtag, Hashtag

The next tip is to hashtag. Hashtag every single photo!

It might take a while to discover which hashtags work for you but once you have found the best 10-15 hashtags, use them for every photo.

Then, depending what’s in your photo that day, you can switch out some of your hashtags.

For example, if the specific photo includes a girl sitting in a bookshop, then you can swap out some of your basic photography hashtags for #bookworm #bookshopping #bookster so that you can target more specific audiences for that individual photo!

In this photo, you can see all the hashtags that Hannah chose to use. Of course, some are general photography hashtags such as #photographyblog and #beautifuldestinations. However, she also uses more specific ones like #maldiveslovers and #vitaminsea to let users know she is photographing the Maldives.

Hashtags will help you get your Instagram photography discovered!

3. Engage With Those Followers

Once your audience starts to grow, you have got to work hard to keep them interested!

The Instagram algorithm means people only see your photos if they engage with them.

So, how exactly do you engage with your followers?

  1. Ask questions! Every time you post a photo, make sure you ask your followers a question. You want them to feel you’re as interested in them as they are in you.
  2. Post in your stories every day. In fact, the best thing to do is to post in your stories every hour! You can stock up on some behind the scenes photos, or day in the life photos, or even talking videos to keep your audience engaged.
  3. Follow other photographers. Instagram photography has its own community so definitely join. Find others who you can chat to, and who inspire you!
  4. Reply to comments and DMs. As soon as you post a photo, spend an hour on Instagram replying to comments and DMs to boost engagement.

Here’s an example of an Instagram photographer asking his followers a question! It will also help you get a better idea for what your followers want to see.

4. Keep Up With The Trends But Surprise Your Audience

Instagram photography is an art. With all art, you want to make sure you’re keeping up with the trends.

The trends are always changing so you’ve got to be active on Instagram to know what they are.

With that being said, keeping up with the trends doesn’t mean you have to follow them! In fact, sometimes, it’s important to keep up with the trends so that you can defy them!

In fact, if you do the complete opposite of the trends, then you’ll stand out more because you’re surprising your audience and being more interesting than the classic Instagram photographers that are already out there.

Surprise your audience by using photoshop and unique colours and perspectives.

Yosigo surprised their audience when they went from taking archictecture photography to this. Instead of photographing the side of a building, they went inside a building and captured this crazy interior decor!

Ths photo got 8,500 likes as opposed to their usual 3,000 likes. Do something different and wow your Instagram audience!

That’s all the tips and tricks we have for Instagram photography today. With this advice, you’re going to be on the road to Instagram photography stardom for sure!

By Beth McCallum

I'm Beth, a Scottish writer and bookworm. I'm currently agent hunting for my debut novel while running a candle business from my home. I obsess over dogs, Hamilton, chai lattes and recently, Harry Potter. I know, I'm decades late.

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