Ingenious Ways Brands Use Instagram Multiple Photos

Instagram multiple photos feature has become a huge hit- and not just for personal accounts!

Since its release, brands have used it to their advantage. They’ve discovered creative ways to utilize this feature, improving their Instagram marketing strategy.

Interested in using Instagram multiple photos to grow your brand? Learn from the best! We’ve gathered a few inspirations on how top brands use Instagram carousel posts.

What Is Instagram Carousel Feature?

This feature allows you to share up to 10 photos or videos in one post. Instagram users can then swipe to see the photos and videos.

To spot a carousel post, look for a tiny square icon at the top-right corner of a post. Once you spot it, you’ll know that it is a multi-image content.

Instagram carousel feature allows users to share content without spamming. For instance, brands can use it to post multiple photos of their new product line.

Did you know?

That the first image you chose in the carousel post isn’t always the first one that displays in every feed? Instagram wants the audience to interact with each post. So photos in a multi-image post are displayed randomly.

Tip: It is a good idea to inform users in the caption to scroll from the beginning.

How To Post Instagram Multiple Photos

1. Tap the + icon.

Instagram multiple photos step 1
2. Select the stacked squares icon. This will activate the Instagram carousel option.

Instagram multiple photos step 2
3. You can then select up to 10 images or videos.

Instagram multiple photos step 3

Tip #1: Choose the order of your photos carefully. As soon as they’re published, you won’t be able to change the sequence.

4. Tap Next. From here you can choose to apply one filter for all photos. You can also apply different filters for each image.

Tip #2: You can still re-arrange the order from here. Simply tap and hold the photo or video, then drag it to where you want it.

5. When done, simply tap next and write a caption.

💡 Related Post: How to use Instagram to boost your business

Why Use Instagram Multiple Photos Feature?

With the release of Instagram carousel feature, comes the array of content creation possibilities.

For one, it minimized the risk of spamming. Instagram multiple photos feature allows you to post images with the same theme without flooding.

You can tell a full story in a single multi-image post!

Secondly, this feature allows you to hack the non-chronological algorithm.

This is beneficial when telling a visual story.

When you post photos individually, they won’t be displayed chronologically. For users to understand what your posts are about, they’ll need to visit your account.

With the carousel feature, you can post the images as a set. This addresses the chronological storytelling problem. It helps keep your visual story streamlined.

How The Best Brands Use Instagram Multiple Photos

More and more brands have been posting Instagram multiple photos for quite some time now. Let’s take a look at how the best brands use it.

Learn how they utilize this feature to spice up their content – and how you can incorporate it into your strategy.

Launch New Products

Instagram carousel feature is commonly used when launching new products. This is especially true with fashion brands.

According to research, the fashion industry gets the most engagement per multi-image post.

That’s why Forever21, a fashion retailer, use Instagram multiple photos when launching new lines.

This results in a clear, cohesive campaign.

It doesn’t matter what product you’re launching. The ability to share multiple images in one post drives interest and sales.

Tip: When launching new products, incorporate video into your carousel post. Doing so will intrigue users as well as educate them about the new line.

Roots, a clothing brand, did an amazing job with this strategy. They added a video into their multi-image post. In doing so, users spent more time viewing their content.

Note: The more time users spend looking at your post, the better it performs in the new Instagram algorithm.

Another example is from Starbucks. This company has found many uses for Instagram multiple photos. They commonly use it to promote new drinks.

But more importantly, they use it to announce new store openings!

Brand Promotion

With Instagram multiple photos, brands can share several images or videos in one post.

This comes in handy for promotional posts.

Take Disney for example. They use Instagram carousel post to share movie posters for upcoming films.

Another unique way to use this feature is by promoting collaborations. Look at this post from H&M. They combined a video and an image in one post to promote #HMOSCHINO.

This next example is from The Beauty Chef. They used this feature to inform the audience of their special promo.

Build Brand Trust

To keep followers and potential customers interested in your brand, you have to build trust.

Transparency has become a trend among brands. They now provide followers a sneak peek as to how their products are made.

Look at this post from Charity Water. They use Instagram multiple photos to participate in the #10YearChallenge. They used it to inform their followers how far they’ve come.

Building brand trust is an excellent strategy. It showcases the human side of your brand, creating authenticity.

If this is something you want to achieve for your business, posting Instagram multiple photos is a huge help.

Go Behind The Scenes

Instagram carousel post is perfect for taking followers behind the scenes.

Here are a few ways to use a multi-image post:

  • Let followers know what happens during operation
  • How your brand reacts to certain situations
  • Provide more details about how a product was made

Take this post from Marvel Studios as an example.

This post is a BTS to when a fan was surprised by Josh Brolin, the actor playing Thanos in Avengers: Infinity War.

Another example is from HelloFresh US, a food delivery service. They used a carousel post to give their followers a peek inside their Holiday Box.

Make Tutorials

Brands also use Instagram multiple photos for creating a step-by-step tutorial.

Buzzfeed Tasty utilize carousel post to their advantage. They often share tutorials using multi-image posts, featuring both videos and photos.

As an example, check this tutorial for making Hash Brown Scotch

Another example is from Ady. In this post, she showed different ways to write the letter “A”.

She also incorporated both video and image in a single carousel post.

View this post on Instagram

🇺🇸 Calligraphy and lettering are great to experiment and try new things! There are so many ways to write one single letter! Here are a few examples for you guys, for the letter "A". Let me know which one is your favorite! ▫️▫️▫️▫️▫️▫️ 🇫🇷 La calligraphie permet d’expérimenter plein de choses! Il existe plein de façon différentes de calligraphier une lettre. Voici quelques exemples pour la lettre "A" 😊 Quelle est votre préférée? ▫️▫️▫️▫️▫️▫️ 📚 SUPPLIES / MATÉRIEL Notebook : @archerandolive Pink pen : Tombow Fudenosuke hard tip ▫️▫️▫️▫️▫️▫️▫️ #bulletjournal #bulletjournalfr #bujobeauties #theartofbujo #bujocollections #bulletjournalcollection #planneraddict #stydyspo #stationery #calligraphy #lettering #bujocollector #bujoideasrepost #bujotracker #bulletjournaltracker

A post shared by Plan With Ady (@planwithady) on

Posting Instagram multiple photos is not only popular among brands.

Influencers use this feature as well. In fact, most fitness influencers use carousel posts for gym tutorial videos.

Tutorials provide value to users. They are more likely to get engagement which is beneficial for brands.

Showcase Before And After

Using carousel posts to show before & after sequences is pretty common. But the possibilities are endless!

For example, you can use this feature to showcase major renovations. Just like this post from Kitchens of Insta.

Using this strategy to promote a product is also a great idea. Look at how Dirty Boots Presets used Instagram multiple photos.

The first image is edited with their filter preset. When you swipe left, you’ll see the original image. Their followers will easily distinguish the dramatic changes.

Nadia Grace, an influencer, used this strategy to show her followers what she looks like without makeup. She wanted to show them that she struggles with acne too.

View this post on Instagram

MAKE SURE TO SWIPE — Feeling blessed this morning because I woke up feeling confident in my skin. Instagram most of the time only puts out what they want you to see. But what I want you all to know, is if you battle with your skin and being a young woman and hormones, you’re not alone. If you swipe and see, I struggle with acne. As a model especially, it’s hard for me to have different products on my face constantly and to show up on set feeling self conscious for being HUMAN. It is in my opinion, the biggest confidence killer because you feel hopeless and like you can’t control the acne spreading. My saving grace has been @itslindsaymaree at @artisanofskinbh, who puts me on a strict regimen for my skin type, that immediately clears and gives me the confidence I need for simple makeup, where I’m not hiding behind layers of foundation. I highly recommend trusting her with your face because my complexion has never looked so good! But the most important thing we should focus on is that blemishes or not, we are all still beautiful as we are and have to learn to love ourselves in our worst forms and focus on the inner beauty that would outshine any pimple any day ♥️ #LoveTheSkinYoureIn

A post shared by Nadia Grace (@nadia_mejia) on

In doing so, she built trust. She created an authentic brand which her followers can relate to. Plus, she seamlessly incorporated an ad into her post.

Get Creative With Infographics

Make the most out of this visual platform. Use Instagram multiple photos feature to post attractive infographics!

Look at how Mandarin Arts use visuals to impart data.

By creating stunning images, they engaged with the audience. They successfully created a visual story in a single post.

View this post on Instagram

大寒(dà hán) Major Cold It is the coldest time of the year. ———————————————————— The China's 24 Solar Terms, based on the sun's position in the zodiac, were created by farmers in ancient China to guide the agricultural affairs and farming activities. The 24 solar terms reflect the changes in climate, natural phenomena, agricultural production, and other aspects of human life, including clothing, food, housing, and transportation. The 24 solar terms play important roles and have greatly influenced people's basic needs in life, and they still have an important function nowadays. On December 1, 2016, The China's 24 Solar Terms were listed as UNESCO's Intangible Cultural Heritage. ———————————————————— Check out #mavocab for more Chinese vocabularies Follow @mandarin.arts for interesting & educational posts ———————————————————— #chinese #china #mandarin #chinesestyle #chineseculture #chinesehistory #chineseart #chinesecalligraphy #書法 #chinesepainting #chineseink #中文 #学中文 #汉语 #学汉语 #unescoworldheritage #learnchinese #chineselanguage #chinesetea #茶 #kungfu #taichi #shaolin #taoism #mandarinarts #infographic #infographics #solarterm #大寒

A post shared by Mandarin Arts (@mandarin.arts) on

Fun and engaging graphics are perfect for multi-image posts. Users are more likely to stop and swipe through them, improving engagement.

Increasing time spent on posts is highly valuable for brands.

Showcase Customer Reviews

Customer reviews are crucial. It makes sense to share good reviews on Instagram.

These reviews build trust and increase brand awareness.

It helps generate interest in your brand, products, and services. And carousel posts are perfect for showcasing them.

Here’s an example from The Beauty Chef. They usually share customer stories showcasing the effectiveness of their products.

Provide Valuable Information

Instagram is a platform where brands can easily get in touch with their audience.

With this app, they can easily disseminate information that is valuable to their followers.

Informative posts don’t need to be boring! Take a look at how Krave Beauty, a skincare brand, provides valuable information about Vitamin C.

Carousel posts can be about anything. In fact, you can even post listicles or use multiple images to tease content.

Take this post from Girl Boss as an example. They used a carousel post for a Q&A with art director @chlob.

This strategy urges users to take their time when swiping through the images.

Instagram multiple photos provide brands and personal accounts flexibility in sharing content. This feature opened a lot of possibilities for Instagram marketing.

Want to learn more creative ways to use Instagram carousel post? Our social media managers are here to help!

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By Rei

Writer by day, reader by night. Daydreamer for the rest of her life.

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