Back in 2010, Instagram looked like a typical social media platform. Fast forward to 2018, Instagram is no longer for personal use only. The newest features are geared toward Instagram marketing.
Instagram provided businesses with a global platform to engage with their market. According to eMarketer, an estimated 71% of US businesses use Instagram for marketing purposes.
This is not surprising considering the market is on Instagram. More than half of the active users visit it daily. Approximately 35% revisit the site more than once a day.
With IG, businesses can grow brand awareness. Additionally, they can take advantage of prominent Instagram marketing features:
- Ability to add contact information
- Exceptional analytics data
- Post promotions and Instagram ads
Whether you’re in the e-commerce industry, media, or publishing, build your Instagram presence. To have an edge, use Instagram marketing tools to your advantage.
Will Instagram Marketing Help In Growing Brand Awareness?
Instagram is not only for sharing personal photos and videos. It’s also an incredible platform to grow brand awareness.
Because with Instagram, brands can showcase their products. Brands can build their visual presence through photos, videos, IG stories, and more. Instagram’s tools and features help promote brand awareness.
Instagram users are not only present, but they are also very engaged. More importantly, these users are more likely to shop online. Recent study shows that 72% of users decide to buy based on what they saw while browsing the app.
Don’t miss out on this opportunity. Build an Instagram marketing strategy now!
Game-Changing Instagram Marketing Trends
From powerful analytic tools to new business-facing Instagram features, this app has become more sophisticated.
Let’s take a look at the trends that are changing the Instagram marketing game in 2018.
Boosting Instagram Posts Is A Must
When Facebook acquired Instagram, many feared that there’ll be a decrease in organic reach. In 2018, we start to see this dreaded decrease. But don’t fret!
To improve engagement, you need an excellent Instagram marketing strategy. Start learning how paid advertising works. Many brands and influencers are starting to promote their posts. With this strategy, they stay relevant while engaging with their audience.
However, for a small business, running an Instagram marketing ad campaign can be intimidating. The good news is that Instagram has a “Promote” feature. You can easily boost regular posts to your followers.
Simply upload a photo or video. Once done, choose to promote it. The promoted post will appear like normal in your followers’ feed. However, there’ll be a “Sponsored” note at the top plus a call-to-action button.
Easier Shopping On Instagram
Last year, Instagram rolled out the link feature in Instagram Stories. Instagram business accounts with 10,000 or more followers can add links to their Stories. It was a huge success! Retail brands and publishers were able to drive traffic on their IG Stories.
In 2018, brands drive sales on the platform but not only in the form of links. Instagram rolled out the shopping tag feature. This allowed retailers to add links within the post.
Want to buy the product in the photo? Simply tap the post. Or click the shopping bag icon to view more products.
Since its release, shopping tags became one the most significant Instagram marketing trend this year.
More than 300 million users use this feature. Improving brand engagement and sales. The shopping features on Instagram are not showing any sign of slowing down.
So what more can we expect?
- Tagged products in Stories
- “Shopping” tab on the explore page. A feed of shoppable merchandise from different brands and retailers.
- Integration of Shopify on Instagram. With this feature, users can shop right on the app without being redirected.
- In the future, influencers might be able to tag brands in their posts. However, Instagram might make it so that brands can approve specific influencers only.
With the availability of shopping features, now is the time to come up with an effective Instagram marketing strategy. Shopping on IG is clearly the trend in channeling sales.
Instagram Story Ads Are Everywhere
Another Instagram marketing trend you should look out for in 2019 is Instagram Stories Ads.
According to Business Insider, Instagram Stories have 400 million users every day. Advertising through Stories is a smart move. Although ads in this channel are relatively young, it is growing.
To expand your Instagram marketing strategy, use the different formats on Instagram Stories. Find what works for you. It is relatively cheap. Plus, you’ll have an edge over your competition.
Tip: Instagram Stories mostly have casual content. So post organic, less filtered visuals. No need for carefully curated posts. Save it for your feed instead.
You can expect more sponsored Instagram Stories in the months to come!
Vertical Videos Are Now Widely Acceptable
Not only is it acceptable, vertical videos are a trend. From Instagram Stories to Live to IGTV, they are everywhere! In fact, you can now embed vertical videos on other platforms like Youtube and Vimeo.
Now is the time to utilize vertical videos for your Instagram marketing. Learn how to make and edit a vertical video.
If you’re a start-up brand, it is good to learn about basic video production. There are apps where you can edit a longer video into clips. These are perfect for Instagram posts and stories.
Look at how Vogue Magazine used vertical video in this fashion editorial video.
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“It’s like a masquerade ball,” says @shabakaaa of Afropunk. The designer is one half of the mother-daughter duo behind New York-based label House of Aama. Often one of the best dressed in the festival’s stylish crowd, Shabaka was going for what she described as a bluesy, funky vibe today— hence her tailored “Ogun” corduroy suit. The look takes its name from a warrior in the Yoruba deity system, part of the line’s Bloodroot collection. Her most game-changing festival accessory? A cane. “You always see men dancing with canes at Mardi Gras in Louisiana,” she explains. “I envisioned myself dancing with this cane today and just kind of having fun.” Director @crackstevens DP @daysezo 1st AC @shutup.ariel Set Design @taylorhornestudio Editors @youareawinner_ , @smurfyrose
Tips For Creating A Vertical Video for Instagram
1. Shoot vertically from the very start. When using a mobile phone, flip your camera around. Digital cameras are also capable of recording high-definition vertical video. Simply rotate it 90 or 270 degrees. Unfortunately, most cameras are designed for horizontal use. When used vertically, they’ll be more unstable.
Tip: Firmly hold the camera with two hands. Keep it close to your body and maintain a stable position. Another option is to use a tripod.
2. Shoot widescreen videos. You can film wider shots and simply crop the video during post-production.
3. Vertical videos have a different composition. For example, quick horizontal movements can be tricky on vertical videos. If it’s not done right, it might make your audience dizzy. However, basic composition rules still apply, like “rule of thirds”.
4. Keep practicing. When creating vertical videos, practice is key. Experiment with videos you’re not going to publish. Find out what works and what doesn’t.
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The spirit of dance that shaped the Spring-Summer 2019 show, with its accompanying live choreographed performance, also made its way toe-ward, as #MariaGraziaChiuri transformed the look of ribbon-bound dancers' feet into the Dior Étoile, giving the feeling of weightlessness with the addition of a curving heel in transparent Plexiglass.⠀ #DiorSS19⠀ © Jeff Hodsdon @The.Moments
Shoot a vertical video from the get-go when uploading on Instagram Story or IGTV. Ensure that the subjects are in the middle of the film. Vertical videos on Instagram are more engaging. They keep your audience’ attention on the content longer.
Growing Demand for Micro-Influencers
Influencer Instagram marketing has become one of the hottest trends. These influencers have gained celebrity status on the platform
However, you don’t need to partner with an account that has millions of followers. You can consider micro-influencer marketing.
What makes an account a micro-influencer?
They are Instagram users with a smaller yet significant following. Say between 10,000 to 100,000 followers. The number of followers doesn’t play a huge role. What matters is how engaged their audience is. Typically, micro-influencers work in a specific niche. Their audience is highly dedicated and connected to them.
Micro-influencers are more relatable to consumers. Their sponsored posts come across like a friend’s recommendation.
Tip: Micro-influencer marketing is a great strategy for small, start-up businesses.
Look at Lauren’s, of lolo_web, account. She has around 34,000 followers with a very family-oriented, gorgeous feed. Her “ads” doesn’t come across as one.
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If I were the Bachelor I’d give her all my roses. And she’d probably play games with me and be like ummm I’m just not feeling it today…and then the next day be a stage 5 clinger. And then break it off because I didn’t let her eat goldfish for breakfast🤷🏼♀️🌹#cuzthatslove #itssavsworld #imjustlivinginit Dresses from @lilchocopink you can use code LOLO for 20%
As 2018 draws to a close, brands will use influencers and micro-influencers to expand their reach. These “sponsored” posts don’t always have to be paid. Sometimes, brands gift free products for Instagram influencers.
The Demand For Instagram-Worthy Experiences
The Event Marketing Institute did a recent study. They found that 96% of consumers are more likely to buy when they take part in a branded event.
With that said, businesses are curating their physical stores to be insta-worthy. This marketing strategy provides consumers with that perfect Instagram-worthy experience.
Museum of Ice Cream is enticing visitors with a fun-filled experience. They have a variety of themed rooms that will surely reflect your desires.
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MOIC SF IS PERMANENT 🙌 TICKETS AVAILABLE 🎟 LINK IN BIO ✨ We believe in surrounding yourself with things that reflect your desires 🌈 That's why our RAINBOW ROOM is a symbol of FUN, EQUALITY and OPPORTUNITY for a better FUTURE ✨🍦Live life in color at MOIC SF (Image by @tarahphotography) #museumoficecream
Visitors from all over are happy to pay for this experience. Plus, they get plenty of likes and engagement.
How will this affect your Instagram marketing?
In today’s social media era, people have the need to share their experiences online. Stand out from the competition and establish an emotional connection with your market. Provide them with meaningful experiences they can post on IG.
This Instagram-worthy experience helps you grow your account. Additionally, the viral nature of each post can translate to more shop visitors.
When customers snap an insta-worthy photo, they’ll tag your brand and add a caption. Watch as their followers flock your business!
Tip: You don’t have to revamp your whole store to be insta-worthy. You only need to be creative in coming up with an Instagram marketing strategy.
Instagram has grown leaps and bounds this year. And it isn’t showing any signs of slowing down this 2019.
It’s exciting to see what other Instagram marketing features will be a huge hit. One thing’s for sure. Instagram will keep on surprising the world and we can’t wait for the new features coming soon!