Instagram recently made a major change to its service by updating the size of images/videos you’re able to post. But why should you care about Instagram sizes in the first place?
If you use Instagram to promote your brand, these changes will have a big impact on the kind of content you can post. In this article, we’ll take an in-depth look at Instagram photo size, how it’s changed, and what it means for your business.
What’s the new Instagram Image Size?
There are currently 3 different sizes you can use to post images and videos to the Gram:
Until now, Instagram only allowed for posting square photos, which was extremely limiting. These new Instagram sizes make the platform much more versatile, allowing you to post larger, more captivating content.
Take this profile as an example (great stuff by @fraenkly) – check out the difference it on his profile makes when mixing up the image size of each Instagram post:
What are Instagram’s photo and video dimensions?
Given these changes, you’re probably wondering what ratio and resolution to use for your upcoming photo/video posts. Luckily, we’ve done some testing and research to find the best Instagram resolutions.
Square Instagram Photos
Standard square images on Instagram are shown at a maximum of 600×600 pixels (px). However, Instagram may store versions of square images with resolutions up to 1080×1080. Hence, we generally recommend making all your square images 1080×1080 to ensure they’re the highest possible quality.
Landscape Instagram Posts
Instagram currently resizes landscape images to a maximum width of 1080px. However, the images are displayed 3-times smaller at 600×337. Instagram’s landscape video dimensions are similar, displaying on average at 600×336.5. However, videos will display at 1200×673 on full-screen or retina displays. Stick to this resolution (which is close to a standard 16:9 ratio) to ensure your video content gets shown at the highest quality.
Portrait Instagram Pics
Instagram’s portrait images are displayed at a maximum of 960×1200 on retina displays or 480×600 on regular displays. Again, always aim for the highest resolution possible. Portrait videos, on the other hand, are displayed at a pesky 481×599.484. If you’re working with a professional video team, treat them nicely. Producing work for this bizarre resolution is ridiculous, seeing as pixels can’t be split.
And what’s the best Instagram Image Size?
There’s no golden rule about the best picture format to use for Instagram. Sure, most users are familiar with seeing square images, but that shouldn’t stop you from experimenting with portrait or landscape.
Just remember to stick to the dimensions we listed above to ensure your content is always seen in the best possible resolution. Apart from that, be creative and don’t be scared to play around with the new Instagram sizes if they bring the best out of your content.
When it comes to videos, we highly recommend using the standard square format. Research by Buffer Social shows that square videos outperform landscape videos in both views and engagements.
Square Video Dimensions For Instagram Video
In some instances, square videos attracted 30–35% more views and generated up to 100% more engagement among viewers. Square videos also performed much better on paid advertising channels, meaning they’re much easier to run than landscape videos. This means you should probably shoot your Instagram videos using a 1:1 aspect ratio.
Find Out The Best Instagram Resolution For Stories & Profile Pictures
For story images and videos, we recommend sticking to 1080×1920. The actual dimensions that your content will be displayed at might change depending on the screen it’s being viewed on.
Nonetheless, sticking to 1080×1920 (or a 16:9 ratio) will ensure everything is shown in the highest possible resolution.
Profile pictures are much smaller and show up at 110×110 on your profile. For maximum resolution, use the same dimensions you would for a square photo post (at least 600×600).