If you’re serious about gaining Instagram followers, you need to be just as serious about writing an awesome Instagram bio.
But, maybe you have no idea what to say. Isn’t my name enough?!
We’re here with helpful Instagram bio ideas that, when implemented, will attract your ideal follower and take your account to the next level.
Why Your Instagram Bio Matters
Real talk: People are making split second decisions about whether or not to follow you.
No one is out there making pro-con lists, flipping coins or calling their psychic for advice.
It’s either a quick tap to follow or on to the next account.
When someone clicks through to your profile, you need to capitalize on the opportunity to convert them into a follower.
In order to do that, let’s take a closer look at the first thing your audience is seeing: your Instagram bio.
You can have the most gorgeous feed in the world or spend hours writing thoughtful captions, but if your Instagram bio is a dud (or *gasp* blank), you’ll likely have trouble converting people into followers.
There’s no getting around the fact that your Instagram bio is people’s first impression of you.
Rather than shying away from it, think of your Instagram bio as a chance to showcase what you’re all about.
It’s your elevator pitch.
We want you to put in the work to create a strong Instagram bio that will attract your ideal follower and, in turn, grow your business or personal brand.
6 Instagram Bio Ideas To Attract Your Ideal Followers
If you were to meet someone IRL, you wouldn’t leave them hanging when they stuck out their hand to shake.
A blank Instagram bio is like returning a new acquaintance’s warm hello with a blank stare .
Surprise, surprise: Blanks stares don’t make many friends.
Even if your Instagram bio isn’t completely empty, there’s probably still a thing or two you can do to make it more attractive to potential followers.
With our Instagram bio ideas, you’ll make the most of your 150 characters and get more people to start tapping the follow button.
Instagram Bio Idea 1: Write For Your Ideal Follower
Your Instagram bio is an epic tool for converting new visitors into followers.
But, you don’t want just anyone following you.
Big follower numbers are great, but what really matters is attracting your ideal follower.
If you haven’t already, take some time to figure out who your ideal follower is.
Consider demographics, values, goals and dreams.
Ask yourself why they use Instagram and what kind of content they like to see.
The more specific you can get the better.
When your ideal follower finds your account, you want your Instagram bio to read like you’re talking directly to them.
Anna (@theannaedit) keeps her Instagram bio simple and relateable. You know following her is going to be like following a friend (with a penchant for alliteration).
Pro Tip: We know every character matters, but text-only Instagram bios are a little much. Break up text-heavy sections with emojis. It’s a fun way to show a bit of your personality and get back to visual communication.
Instagram Bio Idea 2: Tell The World Who You (Really) Are
First thing first, is the name in your bio actually your name?
When people search for you, Instagram’s search results only show your name and username.
If people can’t find you, they can’t follow you. So, make sure the name in your Instagram bio is the one your audience knows.
With the basics taken care of, there are lots of opportunities to spice up your profile.
Put your best foot forward, and tell people what you’re all about.
In addition to explaining what it is that you do, share what makes you special.
Even sharing small details—like your complete obsession with mid 2000s pop punk—could turn someone who happened across your account into a dedicated follower.
YouTuber Lital Vardi (@litaljulia) clues followers in on how to pronounce her name. Your followers want to feel like they know you. Let them in on your life.
Instagram Bio Idea 3: Be Clear About What Followers Can Expect
Even more than what it is that you do, you want to give potential followers an idea of what they can expect from your account.
Let them know how you plan to use your content to help them.
Basically, if they decide to tap the button, be clear about what’s in it for them.
Since you don’t have long to make a case for yourself, keywords are vital. Choose language that will appeal to your ideal reader.
We’re not talking about keywords in the SEO sense.
While keywords won’t make you searchable, they will make it easier for your ideal follower to decide if your account is something they want to make a part of their feed.
To make a good first impression, use words that are sure to resonate with your target audience.
We love that UK blogger Vix Meldrew (@vixmeldrew) tells her audience exactly what they can expect from her account…including occasional profanity.
Instagram Bio Idea 4: Add Clickable Links
Instagram now allows users to add multiple clickable links to their Instagram bios.
In addition to websites, every time you include a “#” or “@” in your bio, it becomes a clickable link which takes visitors to a hashtag or another profile.
From your business to the charity you volunteer with, this is the perfect chance to shout out other accounts that matter to you.
We love referring back to clickable links in our call-to-actions.
You can ask your followers to click the link in your bio or use your branded hashtag.
Clickable links help create a more well-rounded picture of why your account is worth following.
Cali lifestyle blogger Sivan Ayla Richards (@sivanayla) includes #Sivanin60seconds in her Instagram bio. The clickable link takes visitors to all the minute-long makeup videos she’s uploaded to Instagram.
Instagram Bio Idea 5: Show Them The Highlight Reel
We understanding sharing your story in 150 characters can be a bit intimidating.
Fortunately, Instagram Stories Highlights allows you to dive a little deeper.
You can save your best Instagram Stories to appear as Highlights beneath your Instagram bio.
Think of Highlights like an ad for your account.
You’ve told potential followers what they will get when they follow you. Now, show them.
We recommend saving only your best Instagram Stories Highlights to your Instagram bio.
What do you want to new followers to know?
Some of our favorite accounts have an “About Me” highlight or answers to frequently asked questions.
However you decide to utilize them, Instagram Stories Highlights are an excellent way to introduce yourself to new followers.
How cute are Helene Sula’s (@heleneinbetween) Instagram Stories Highlights covers?
Instagram Bio Idea 6: Don’t Forget A Call-to-Action
It’s easy to get caught up in the numbers, but in this social media age, let’s be real about what actually matters: engagement.
You want to include a call-to-action in your Instagram bio to start the conversation with your new followers.
Whether a website link or branded hashtag, give them an opportunity to interact with you.
If you invite your followers to engage with you from the very beginning, they’ll be more likely to continue doing so.
Leah (@devotedtopink) uses her Instagram bio to ask followers to check out her blog.
Pro Tip: Don’t forget to provide a way for your followers to get in touch with you. If you have an Instagram business profile, you can include an email address, physical address and phone number.
Beyond Your Instagram Bio
Now that you’ve implemented our Instagram bio ideas and are ready to attract your ideal followers, let us help you get more eyes on your profile.
Upleap provides dedicated account managers who will grow your Instagram with organic followers.
We want to help you connect with followers who will know you’re awesome based on your Instagram bio alone.
Don’t wait. Check out our no-commitment free trial today!