Instagram automation is a controversial topic in the social media world.
On the one hand, companies know that if they want to connect with around 1 billion Instagram users online, they’re going to need some extra help.
Running a professional Instagram campaign doesn’t just mean editing your pictures before you upload them or making sure that you’re always using the latest hashtags. You need to consistently engage with your target audience. That means monitoring your brand mentions 24/7, responding to comments, posting new content, and even tracking competitor performance.
It’s common for Instagram marketing to quickly take up your entire schedule. When you’ve got other jobs to do, like blog creation, email marketing, or even digital outreach, there aren’t enough hours in the day to make your Instagram strategy shine.
That leaves two options: you can either automate your Instagram profile (to an extent) or hire an entire social media team to manage your marketing for you.
Unless you’re a huge corporation, the second option probably isn’t going to suit your budget. So, let’s take a look at how you can use Instagram automation the safe way.
The problem with Instagram automation
Instagram automation has a bad reputation.
Years of exposure to fake followers and spammy bots have left consumers feeling overwhelmingly angry about the idea of automated interactions with brands. When people reach out to you online, they don’t want to get some canned response from a digital algorithm.
Social media is our chance to be truly “social” with both people and brands. It’s your opportunity as a company to show your human side by connecting with your customers on their level and highlighting your unique personality.
For that reason, old-fashioned Instagram automation efforts like using bots to post the same comment on thousands of pictures, or automatically “like” every image posted in a specific timeframe are #Outdated. You’re not going to get away with that kind of behavior anymore.
Even if your audience allowed it, Instagram’s algorithms wouldn’t. The company is cracking down on fake followers, bots, and automated algorithms today more than ever.
However, what both Instagram and your customers don’t mind, is if you use technology to automate some of the more mundane and monotonous parts of Instagram marketing, like posting your content at the right time each day, tracking hashtags, and listening to brand mentions.
How to Automate your Instagram: fewer Bots, More Action
If you want to automate your Instagram strategy without angering the masses, you need to replace those pesky Insta bots with effective campaigns for scheduling your posts, listening to your audience, and strategically responding to comments.
The age of #Instagress and similar social media hacks might is over. However, the best automation tools for Instagram can still deliver some exceptional benefits, like:
- Reaching your audience at the right time: Through Instagram automation services and analytical tools, you can track the best time to post your content. You can even post based on when your customers are most likely to be online. You can even ask your tools to post material for you when you’re at home, asleep in your bed.
- Improve your follower count: Automated tools that track @mentions and trending hashtags on your behalf can inform your Instagram strategy. This gives you the guidance you need to create more relevant posts that speak to your target audience.
- Enhancing engagement: Automate monotonous tasks like tracking hashtags and scheduling your posts.This means you can focus more of your social media marketing time on the things that only a human being can do. For instance, you’ll be able to genuinely engage with your audience through comments and messages created by a human, not just another bot.
The Best Automation Tools for Instagram in 2019
So, how do you start using Instagram automation to your advantage?
Well, the first thing you’ll need to do is find the right tools to help your business to grow. We’ve tried out some of the top performers from 2019, to bring you this list of a few handy options you can consider.
1. Upleap: For Full Account Management
Okay, so we might be biased, but we’d be crazy if we didn’t draw some attention to our very own software.
If you need more than just more followers on Instagram, then you could always consider exploring automation with Upleap. Our service offers a dedicated account manager to every Instagram user that signs up. In other words, you get your very own social media marketing expert, without having to find extra room for them in your office.
As one of the best automation tools for Instagram today, Upleap takes the stress out of managing your social media presence, by handing the hard work over to someone who knows how to achieve #InstaFame. If you’re nervous about the concept of using bots to hack your Instagram growth, then Upleap solves that problem. We deliver organic followers and fans that genuinely care about you, your products, and your services.
It’s free to get started with Upleap, thanks to a fantastic trial option. What’s more, if you ever decide you’ve had enough, there are no pesky contracts to keep you locked into the service. This is a massive plus in our opinion.
With Upleap, there are no fake accounts clogging up your social media profile. The followers that you attract will engage with your posts, rather than just sitting on the sidelines. The whole experience is super simple too!
2. SocialFollow: The New Contender
Alright, enough blowing our own trumpet.
We also want to highlight the amazingly designed SocialFollow that makes it easier for you to automate your Instagram campaigns, without risking a shadowban or lost followers.
This software is so useful that it’s been mentioned on everything from Highsnobiety.com, to the New York Post. What’s more, it’s getting incredible results for brands all around the world. Unlike other dangerous Instagram automation tools that put the future of your campaigns into the hands of bots and fake accounts, Socialfollow uses a proven strategy to kick-start your social growth.
Ultimately, the system works by giving you access to a network of similar users like you. As part of a thriving community, you’ll be able to find relevant users that you can follow, encouraging them to follow you back in return. It’s not exactly a follow4follow platform, however. Instead, you follow about 10 relevant people a day, and get about 50 followers back in return. This means that you can earn up to 1,500 followers a month, without risking any dangerous outcomes on Instagram.
When you sign up, you’ll be prompted to add a few interests to your profile. You can also share any information we need to know about your brand to help you gain the right kind of followers. From there, it lists your username in a comprehensive social network, making it easier for the right people to find you.
If you’re tired of using unsecure apps or other Instagram growth hacking tools just aren’t working out, SocialFollow is worth a try. You can get started for free here.
3. Kenji: The Pain-free Instagram Bot
Like Instagram automation in general, Instagram bots are another concept that has earned a bad reputation over the years. That’s mainly because people have abused and over-used bots to the point where they were trying to replace human interaction with automated responses.
Bots that automatically comment on posts on your behalf just don’t work on Instagram. However, that doesn’t mean you can’t automate your Instagram with some robotic assistance. Kenji.AI is a smart tool that uses machine learning to understand your brand and help you improve your Instagram growth strategy over time.
With Kenji, you get a behind-the-scenes look at what’s actually driving engagement among your followers. By analyzing your business and comparing it to millions of industry benchmarks, Kenji.AI can suggest the kinds of accounts you need to follow. It can also suggest what sort of hashtags and @Mentions you should be using to attract attention from the right groups online.
It’s all about taking a hyper-targeted approach to your social media campaigns. Kenji can “like” posts on your behalf, which helps to capture the interest of valuable and relevant people in your industry. However, it doesn’t handle your comments or following/unfollowing for you, which means that you’re not going to risk getting banned.
In our opinion, Kenji is more of an add-on feature for your Instagram automation strategy than the go-to source for all your growth needs. Combined with the right content strategy and a good schedule, Kenji will help you to optimize your Instagram campaigns.
4. Later: The Instagram-Approved Scheduling App
Staying consistent with your Instagram posting schedule is one of the toughest things to do. The chances are that you’ve got a lot of essential tasks on your plate, which means that you won’t always be available to post a stunning photo at the same time each day.
However, if you want to succeed online today, then you need to give your followers a consistent experience. Later is a scheduling tool specifically designed to help you get more out of your social media marketing strategy. As one of the best-known marketing platforms for Instagram, Later doesn’t use any dangerous strategies to earn you inauthentic likes or followers. Instead, it gives you an easy way to plan your social calendar, so you never fall behind on the trends.
With Later, you can figure out when your audience is most likely to be active online, then publish content according to their schedule. There’s even the option to cross-promote your material across other social channels too, like Facebook, Twitter, and Pinterest.
Customers can also use Later to make their Instagram feed more attractive by planning their grid with a drag-and-drop schedule. Automatic publishing for Instagram business profiles means that you don’t have to plan your life around your posting calendar. Additionally, by Later is an Instagram partner, you know you’re not going to get into any trouble for using their service.
Should You Automate Your Instagram Strategy?
When it comes to Instagram automation, it’s essential to be cautious.
Over the years, countless companies have suffered the repercussions of going too far with their automated responses and bots on Instagram. The chances are you’ve seen a few examples of automation fails on your feed before, such as:
- Bots liking inappropriate pictures
- Comments on photos that don’t make any sense
- Meaningless responses to comments and messages
However, there’s more to Instagram automation than the shady, underhanded practices we used to see online. Companies are finally starting to get the hang of using automation to their advantage. There are plenty of tools to help anyone manage, enhance, and schedule their Instagram efforts more effectively.
With tools like SocialFollow, you can automate a growing community by ensuring that you follow the right people each day. With Upleap, you get professional guidance on automating your social success with campaigns that are tailored to your target audience. Through Kenji.AI, you get automated recommendations on which hashtags to use, and which niche posts you should like. There are even tools like Later to ensure that every post you create goes out to your tribe at the right time.
What About Email Automation?
High volume email marketing is an entirely different kettle of fish. It’s important you take into consideration the amount of emails you’d be sending, who you’re sending to, and whether your emails were collected through strict opt-in methods. Most people automating their social media completely misinterpret the value email marketing can do.
We highly recommend you automate your growth on social media AND your email sending.
Finishing Thoughts on Instagram Automation
Instagram automation isn’t the dangerous practice that it’s often made out to be. Like anything else in social media, all you need to do is make sure that you’re using your strategy correctly. Stick to tools you can trust and avoid automating anything that could make your company appear less human.
Remember, follow Upleap to learn more about mastering Instagram!