How To Unfollow Everyone on Instagram

With the new year right around the corner, it’s time to start thinking about your 2019 Instagram strategy. For the freshest of fresh starts, learn how to unfollow everyone on Instagram.

Whether your fave celebrity has inspired you to try this bold AF Instagram move or you simply want a clean slate, this guide covers everything you need to know about unfollowing everyone on Instagram.

In this post, we’ll cover:

  • What to consider BEFORE unfollowing everyone on Instagram
  • Apps to help you get that coveted “0”
  • Our fave celebrity accounts that rock this badass Instagram strategy

If you’ve been considering unfollowing everyone on Instagram but aren’t 100 percent sure about it, this guide is definitely for you.

Let’s get started.

When You Should Unfollow Everyone On Instagram

Now, a mass unfollowing on Instagram isn’t something you should take lightly.

Why? Well, it goes against one of the most basic rules of social media: Follow new accounts to build your own following.

In order to grow your Instagram account organically, you must follow and engage with other accounts. It’s as simple as that!

But, sometimes you need to throw the rules out the window.

Here are three reasons to unfollow everyone on Instagram:

#1: Your Instagram feed makes you miserable.

As much as we love Instagram, we know social media (and the not-so-fun comparison game) makes some users feel bad about themselves.

If your feed is a source of stress or causes negative feelings, we don’t blame you for wanting to do a mass unfollow on Instagram.

Hate-following is SO 2018. Leave that bad energy behind.

Does Instagram totally bum you out but you can’t seem to quit? Learn how to identify an Instagram addiction plus tips to beat it.

#2: You never post because your creativity has dried up.

Be honest: when was the last time you actually posted on Instagram?

Are you and your sore scrolling thumb in a social media rut?

Rather than just mindlessly consuming (and telling yourself you’ve got *nothing* good to post), get out there and start creating!

The trick to getting those creative juices flowing again might be unfollowing everyone on Instagram and allowing yourself to be your own inspiration.

Got pictures to post yet no captions to accompany them? Check out our tips for writing Instagram captions that will grow your following!

#3: You’ve decided to channel your energy elsewhere.

From time to time (or every night before bed), we fall down the Instagram rabbit hole.

Let’s try not to think about all the hours we’ve collectively spent watching soap cutting videos and Insta-stalking the second cousin of our ex-boyfriend’s new girlfriend who tells people she almost got on “The Bachelor” and now sells essential oils.

Instagram has the potential to be an epic branding and marketing tool.

But, if you’re not careful, Instagram also has the potential to be a colossal time suck.

In order to rid yourself of the temptation to scroll scroll scroll, we totally get why you want to learn how to unfollow everyone on Instagram.

Tired of wasting time on Instagram? Make the most of your social media efforts and find out the ABSOLUTE BEST time to post on Instagram.

Ready to update your 2019 Instagram strategy? Craving a fresh start? Check out this guide for how to unfollow everyone on Instagram!
Image Credit: Unsplash

How To Unfollow Everyone On Instagram

At one time or another, we’re sure you’ve unfollowed someone manually.

But, to do that for every single account you follow would be crazy tedious. And, ain’t nobody got time for that.

Which is why we’re now breaking down the best apps for unfollowing everyone on Instagram.

Best App to get more Instagram Followers: allows you to automate your Instagram, get more Instagram followers and clean up your feed.

Once you set it up, it will automatically follow and/or unfollow Instagram accounts on your behalf.

Nitreo is a web app so you can use it on your PC, laptop, phone, or tablet.

Best App for iOS Users: Mass Unfollow for Instagram

The Mass Unfollow for Instagram app promises to give you a cleaner Instagram.

In the iTunes Store, iOS users can download a free version or upgrade for just $2 USD.

Not only will the app help you do a mass unfollowing on Instagram, but it also identifies ghost accounts, inactive users, and non-followers.

Best App for Android Users: Followers Assistant

For Android users, the Followers Assistant app offers essentially the same services.

You have the option of using the free version or upgrading for $2 USD to a premium account.

Before You Do A Mass Unfollow On Instagram, Read This

To keep the bots at bay, Instagram has rules about how many people you can unfollow at a time.

For either app, we recommend starting small. A good place to begin is selecting 100 to 200 accounts to unfollow.

If you’re following thousands of Instagram accounts, it may take a few hours—or even a few days—until you’ve unfollowed everyone.

We know it’s not fun to wait, but a little patience may save you from getting thrown in Instagram jail.

No one wants a flagged account.

5 Celebrities Who Don’t Follow Anyone On Instagram

Looking for some inspiration to take the plunge and unfollow everyone on Instagram?

Let’s take a look at some of the most popular accounts on the platform.

These accounts get hundreds of thousands of likes and comments on every single post.

And, guess what?

They don’t follow ANYONE.

Even if you’re not a celebrity (yet), feel free to channel your inner Beyoncé if that’s what you need to hit the restart button on your social media game.

Learn from the best! Check out the 10 most-followed accounts on Instagram.


Are we really surprised Beyoncé (@beyonce) doesn’t follow anyone?

She is Queen Bey after all. And, queens are leaders—not followers.

Want more Beyoncé? You won’t want to miss our analysis of her Instagram account.


With famous friends like Gabrielle Union and Dwayne Wade, you’d think Oprah (@oprah) would follow a few of them on Instagram.

But, perhaps “0 following” has allowed this media titan to stay focused on her own success.

No distractions.

Rupi Kapur

Poet Rupi Kapur (@rupikapur_) doesn’t need to play the Instagram game.

Her inspiring and thought-provoking words have been enough to cultivate a devoted following.

She’s obviously an incredibly creative individual, and maybe this low-key Instagram strategy is the secret to her success.

Taylor Swift

“Old Taylor” might have followed a few people on Instagram, but “New Taylor” (@taylorswift) isn’t here to make friends.

The decision not to follow any Instagram accounts fits in perfectly with the new persona the singer-songwriter is creating for herself.

Are you for “Old Taylor” or “New Taylor?” Personally, we’re kind of obsessed with POLITICAL Taylor Swift. Don’t miss this major lesson in influence.


Like Rupi Kapur, we think Adele’s (@adele) insane creative flow might have something to do with the fact she’s not tempted to scroll the day away.

When the singer-songwriter isn’t making BANGERZ, she’s enjoying a private (as possible) life with her husband and son.

View this post on Instagram

Auckland / Mt Smart Stadium / Mar 25

A post shared by Adele (@adele) on

Now That You Know How To Unfollow Everyone On Instagram

We’ve armed you with everything you need to do a mass Instagram unfollowing, but ultimately, the decisions is up to you.

And, we’ll say this again because it’s THAT important: it’s not something you should take lightly.

At Upleap, we’re here to help you on your social media journey.

If you’re feeling stuck on Instagram, we recommend checking out a no-commitment free trial of our services.

We’ll connect you with a dedicated account manager who will work to grow your Instagram without organic followers.

Before you do something drastic like unfollowing everyone on Instagram, why not see what Upleap can do for you?

By Alex

When she's not writing about the Gram, you can find Alex curled up with a book, reaching for another taco or watching anything (okay, everything) starring Winona Ryder. An avid traveler, she regularly posts photos of her life abroad in Mexico. If Alex could switch Instagram accounts with one celebrity, it would *hands down* be Chrissy Teigen.

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