How to Repost on Instagram

Wondering how to repost on Instagram? You’ve come to the right place.

Social media is all about shared experiences.

On Instagram, those meaningful moments come from carefully captured pictures and videos on your news feed. Every IG user has their own personalized stream of visual material capable of entertaining and informing their audience. But what happens when you want to share content that you didn’t create yourself?

Twitter has the retweet, and Facebook has the “share button” but reposting on Instagram isn’t nearly as simple. There’s no “tap to share” option here.

Fortunately, reposting on Instagram isn’t as complicated as it seems.

It’s very simple!

By the time you’re finished reading, you’ll have all the info you need to become a #Regramming pro.

The Benefits of Reposting Instagram Content

Instagram doesn’t make it easy to repost content shared by other brands, users and influencers.

Yet, despite the lack of a native #Regram button on the IG app, many brands and influencers rely on reposting as a strategy to help them grow their following and develop a stronger reputation.

Why? Because it lets you tap into the benefits of user-generated content (UGC).

UGC is up to 76% more trustworthy than branded advertising – which makes it an excellent solution for anyone who wants to bring more value and credibility to their Instagram feed, without breaking the bank. Learning how to repost on Instagram also:

  • Gives you a great way to connect with influencers and potential partners.
  • Improves your reach to new potential customers
  • Helps you share a more diverse selection of engaging content.

There are three options available for brands and Instagrammers who want to #Repost:

1.     How to Repost on Instagram with IG Stories

In the summer of 2018, Instagram made a small update to their “Stories” feature.

Now, when someone mentions you in a story, you can instantly repost that content, adding the video or photo to your own IG stories.

This feature, known as @Mention sharing happens when you tag someone in your Instagram content. You’ll see a pop-up on your app that lets you know your mentioned users can repost your story for up to 24 hours. If you decide to instantly repost someone else’s content on your IG story, you can also add stickers, text and other features to the image.

@Mention sharing is available exclusively for public accounts, and it only gives you one type of content to work with. However, it’s an excellent way to start your experience with user-generated material.

2.     How to Repost on Instagram Manually

If you want your Regram to last for longer than 24 hours, then you’ll need to go beyond the “Stories” feature. One of the most popular ways to repost on Instagram is to manually screenshot the content you like on your smartphone.

All you need to do is take a screenshot and crop the content so that all you’re left with is the image. For instance, if I wanted to repost this picture from @BestFoodPost.s I’d cut out everything but the photo of four delicious milkshakes.

Example of Best food Screenshot

Once you’ve cropped the photo, you can just click on the camera button to post the image back to Instagram, along with a caption that gives credit to the original poster, in this case: @BestFoodPost.s. Remember to add any relevant keywords and hashtags into your caption too, such as #Regram, then hit the Share button.

The manual screenshot technique only works with static images, so you won’t be able to use this method to repost videos.

3.     How to Repost on Instagram with a Third-Party App

Since Instagram doesn’t offer regramming as an official feature, you might have to turn to some third-party software for help. Fortunately, there are plenty of apps out there, including:

The great thing about using third-party apps to repost on Instagram is that many of them allow you to download and re-share videos as well as pictures. This saves you a lot of the time and effort typically associated with downloading Instagram clips.

To use one of the apps above, download the tool then:

  • Click the three dots or “Settings” button at the top right of the IG app
  • Click on Copy Share URL
  • Open the reposting app
  • Your recently selected content will appear
  • Click Repost and choose Import to Instagram

Screenshot of Importing to Instagram options

Once again, remember to add a source credit to your image before you publish it.

How to Repost on Instagram – Best Practices

While there are plenty of ways to repost on Instagram, the process isn’t the same as simply #Retweeting something or sharing on Facebook.

Instagram’s terms of service are very specific about making sure that your posting habits don’t infringe on other people’s rights. This means that you can’t just grab a picture and claim it as your own. Instead, you need to request permission to repost the content you like by:

  • Commenting on the post
  • Sending the original poster a direct message
  • Connecting over email

Think of it this way; you wouldn’t use a photographer’s work without asking for their permission first, right?

Here are a few other things to keep in mind if you’re wondering how to repost on Instagram the right way.

1.     Avoid Editing the Image

Ideally, when #Regramming your content, your aim should be to share the picture in its original form. This means that you reduce your risk of offending someone by changing the work. Of course, you may need to crop the photo or decrease the size of a video to post it but refrain from adding any extra filters or removing anything.

If you feel as though you genuinely need to save and edit the photo, ask the original photographer for permission first. Make sure you can explain why you think the image needs to be changed.

2.     Always Give Proper Credit

If you think that another Instagram user’s posts are worth sharing, then don’t forget to give them a shout-out. After all, they’ve put the time and effort into creating fantastic #IG content, and they deserve recognition for their hard work. Some of the ways you can give credit include:

  • Photo by @Username
  • Credit: @Username
  • Captured by @Username

Generally, merely tagging a user in a picture isn’t enough because it’s not an obvious enough way of providing attribution. However, you might get away with just using the #Regram hashtag next to the name of the person whose content you’re reposting as @Glamourmag have done here:

Ultimately, the idea is to make it evident that you didn’t create or capture the image yourself.

3.     Focus on Reposting #Valuable Content

It’s difficult to know how popular any post will be until you’ve actually posted it. However, you can rest assured that anyone you #Regram will want to check out your profile. They may even repost some of your content, which could help to expand your reach to new potential followers.

With this in mind, it makes sense to use leverage the full potential of your regrams. Don’t just share content that you know your followers will love. Make sure you focus on taking content from accounts that you want to connect with in the future. For instance, if you’re a B2B company hoping to attract a new, important customer, you may repost that potential lead’s content. Alternatively, you could repost the material of an influencer you’d like to one day work with your brand.

For instance, this Regram from @Plated could open the door to a new connection with influencer @LifeAsAGriffin:

How to Repost on Instagram

Reposting content on Instagram is tougher than it simply sharing a post on Facebook or Retweeting something – but it’s not impossible.

If you can get over the fact that you’ll need to either share the content you love in an Instagram Story, manually repost it or use a third-party app, then you can begin to unlock the power of IG user-generated content in no time.

Reposting videos, images, and quotes on Instagram can be a powerful way to show off your unique personality and foster great relationships with your target audience. Why not make reposting part of your campaign for attracting authentic IG followers?

By Rebekah Carter

Hi! I'm Rebekah, a full-time writer specializing in the spaces of digital content, business, social media and tech.

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