How To Make An Instagram Theme

One of the fastest and easiest ways to grow your Instagram account is to have an amazing Instagram theme. When people visit a new account, they need to be captured and wowed right away! In this article, we’ll tell you exactly how to make an Instagram theme that will help grow your account and build your online presence!

First, have a look at some of these beautiful accounts. Notice how their themes make their account eye-pleasing and easy to scroll through! Of course, their follower count represents how a good Instagram theme leads to good numbers.

Screenshot of @keely.mann minimal bright Instagram

@keely.mann has 59,400 followers!

Screenshot of @eve.fsrs Orange Portrait Instagram Theme

@eve.frsr has 559,000 followers!

Screenshot of @jordhammond travel Instagram account

@jordhammond has 367,000 followers!

What Are You Posting About?

When you’re thinking of how to make an Instagram theme, the first question you should ask yourself is what are you posting about?

Certainly, what you choose to shoot will determine the way your Instagram theme looks!

For example, if you’re choosing bright colors or dark colors, this will effect the way you choose to edit your photos.

Take @sadinted. Carlos takes a lot of photos in the golden hour so saturation and orange tones are important to his Instagram theme.

On the other hand, @__littlecorner prioritizes gloomy indoor shots and low saturation. Nicole tends to stick to earthy tones.

Of course, there are many things and colors you can choose to shoot. These are only a few examples! @mosebacke highlights bright warm colors on his feed.

Tip: If you’re struggling to decide what colors and things to shoot, look around your home and notice which colors stand out most. Do you decorate with neutral colors, vibrant greens or popping pinks? This will help you know how to make an Instagram theme that is easy to manage and be creative with!

💡 Related Post: How top brands use Instagram highlights

Shoot In Similar Settings

One key tip on how to make an Instagram theme that people want to follow is to be consistent with your shooting settings.

Look at @konovalovalery’s Instagram account for great inspiration on how to make an Instagram theme! She is very consistent with her photoshoots. Most of her photos are taken indoors in the same space with the same lighting.

In fact, this might mean waiting for the same weather to come around. It’s true that taking photos in overcast lighting is better because it prevents harsh shadows. If you take a batch of photos on a cloudy day, it’s best to wait for the next cloudy day for your next photoshoot!

However, if it’s always sunny where you are, it’s worth learning how to work with sunlight so you aren’t waiting weeks for another photo opportunity.

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A post shared by Hailey Miller (@dreaming_outloud) on

Of course, taking photos outside and capturing the bigger world is a great way to master how to make an Instagram theme.

@dreaming_outloud does this perfectly. In fact, she chooses a few dominant colors for her feed that she clearly tries to incorporate in every photo. For her, these colors are blue and yellow. No matter what she shoots, she makes sure to incorporate these two colors into the photo. Thus, she has an amazing Instagram theme which is followed by 321,000 people!

With that being said, make sure you’re consistent with your photoshoot sessions whether that’s indoor, outdoor, or a mix of both! Don’t be limited with your creativity but be disciplined. This shouldn’t frustrate you but instead challenge you! If you want know how to make an Instagram theme that lasts and gains popularity, being challenged and creative is a great way to keep things fresh.

How To Make An Instagram Theme With Great Filters

Filters are everything these days! If you want to know how to make an Instagram theme that is pretty and consistent, you need to know the best filters!

There are millions out there, and of course, you can create your own.

We’re going to reveal the best apps to do so!


VSCO is a free app with a select amount of filters and great additional tools to perfect your Instagram theme. Of course, you can purchase other filters in-app or even sign up to be a VSCO member for $19.99 a year! Bargain!

@novelandfolk uses the A6 VSCO preset along with her own settings with the tools! Of course, use a VSCO filter that does your photos justice. If you’re shooting warm colors, don’t use a VSCO filter that brings out cool tones such as A2, E8 or N1. Instead, try L11, S4 or V8.

2. Afterlight

Afterlight is another free app with available in-app purchases. In fact, it’s good to download a few photo editing apps so you can test different filters and find the right one for your photographs.

Afterlight is an all-in-one photo editor. It has lots of filters, dust effects, light overlays, frames and more. For more on how to make an Instagram theme with beautiful filters and effects, download the Afterlight app!

@gemtheconqueror uses Afterlight for their beautiful pink photos. Also, adding the dust effect gives their photos a vintage feel which is always fun!

3. Snapseed

Snapseed is a professional photo editor made by Google. Wondering how to make an Instagram theme that blows minds? Snapseed is for you!

Snapseed allows you to make selective edits. It’s more precise than other apps. Although it might seem a little confusing to use at first, there are lots of great tutorials online. Soon enough, you’ll be editing photos with your eyes closed!

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Great a photo #snapseed

A post shared by Snapseed (@googlesnapseed) on

Of course, lots of successful influencers use Snapseed to create an amazing Instagram theme.

4. Lightroom

Lastly, Lightroom is the option for professionals. Although Lightroom on a PC is pretty expensive for some people (roughly $9.99 a month), it’s a great option if you can afford it. If you want to know how to make an Instagram theme that surpasses all others, Lightroom is for you!

On Lightroom, you can do more than just play with colors and filters. You can do amazing edits, collages and other aesthetic things!

However, we have good news! The Lightroom mobile app is completely free!

Editing A Photo On Lightroom Mobile App

It’s simple to use. There are a lot of options. You can create your own preset filters. However, the only downfall is that there are no in-app filters so if you don’t create your own, you will have to download them. These can range from $1 to $50 on average.

Big Instagram influencers have been using this as an opportunity to sell their own Lightroom presets!

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Santorini you were a dream! ✨ biggest bummer of 2018 was somehow losing most of my photos from santorini and Athens .. I only have what I transferred to my iPhone 😭 Greece was one of my favourite destinations (aside the airline losing my luggage for two days) the people were the friendliest and the food was the yummiest. I am thinking of posting more of my past travel snaps here every now and then, I have so many I’ve yet to share. ⭐️ QOTD // is Greece on your bucket list? Or have you been already? 💕 Edited with #thespypresets using ‘The Spy’s Potion Mobile Preset’. Available for purchase on my website. Link in bio. 15% off with code STARRYEYES #santorini #sheisnotlost #dametraveler #wearetravelgirls #femmetravel #girlsabroad #travelgirlsgo #ladiesgoneglobal #girldiscoverers

A post shared by joey ☆ she the spy (@shethespy) on

@shethespy creates beautiful dreamy Lightroom mobile presets. She also runs a blog where she shares fab tips on how to make an Instagram theme. Her filters are available here for $10 apiece.

Of course, there are other styles out there! @jacimariesmith creates Lightroom presets, too! If you search the hashtag #lightroompresets you will find lots of Instagrammers selling beautiful presets.

However, Etsy has the most options. They’re easy to search for and much more affordable. Type in Lightroom Mobile Presets and any additional keywords such as ‘warm’, ‘bright’, ‘spring’ and you will find a lot of options. The average price you’ll pay for these is around $3!

Final Tips On How To Make An Instagram Theme

Making a great Instagram theme takes a lot of effort. But it’s worth it! Take these final quick tips and you’ll see your follower count grow in no time:

  1. Use the Preview app to arrange your photos before you post them. The app allows you to move photos around so that your feed looks great when all the photos are together!
  2. Experiment! You won’t get it right the first time so definitely take time to test out colors, photoshoot settings, filters and more!
  3. Be consistent. Although it might be tempting to take a photo of your bright blue jacket even though your theme is warm with lots of reds and pinks, refrain from veering away from your Instagram theme.
  4. No filler photos. It’s easy to post something just for the sake of posting but if you haven’t spent time on a photo and you know it’s not going to perform well, don’t post it. In fact, wait until you have another chance to get your trademark photos again! This is important when learning how to make an Instagram theme.
  5. Be strict. Don’t settle for a mediocre photo or filter. Keep challenging yourself!
  6. Make your Instagram stories match your feed. Once you’ve found your perfect filter, use it on your stories, too. This will give credit to your brand.
  7. Join Upleap! With Upleap, you’ll get a dedicated account manager who will teach you how to make an Instagram theme and grow your audience. Click here to start your free trial now.

We hope this has helped you know how to make an Instagram theme that is awesome, eye-catching and true to you! Follow these tips and you’ll be on the right track.

By Beth McCallum

I'm Beth, a Scottish writer and bookworm. I'm currently agent hunting for my debut novel while running a candle business from my home. I obsess over dogs, Hamilton, chai lattes and recently, Harry Potter. I know, I'm decades late.

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