How To Make A Black And White Aesthetic On Instagram

It’s vital to have a consistent theme on Instagram these days. However, instead of low saturation or faded hues, you could stand out with a black and white aesthetic! It’s classy, unusual and allows you to shoot any colors in any light!

Amazing Black And White Aesthetics On Instagram

There are a lot of black and white aesthetic accounts on Instagram. Certainly, not as many as colored accounts! You could stand out if you did a black and white aesthetic.

First, take inspiration from these big black and white accounts! takes all their photos on a mobile with a black and white edit! Looking at their feed, it has a classy gloomy deep effect. Mostly, they shoot architecture which puts a focus on shapes and structure rather than colors and lighting.

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Anastasia Limenko @anastasia_limenko

A post shared by Ballet and Dance Photography (@ayakovlevcom) on

@ayakovlevcom takes black and white aesthetic dance photos! For sure, you could stare at his account for hours! He mainly uses ballerinas as his subject. Occasionally, he posts a colored photo but it doesn’t get the same traction as his black and white photos.

Certainly, he has branded himself with the black and white aesthetic. For sure, the fine photography and consistency have helped with this! If you’re going to start a black and white aesthetic on Instagram, be sure to be consistent.

@abu888 shoots people a lot with their black and white aesthetic. Using these colors adds a sense of desperation to their photos, especially when the subject is humans.

Although you’re using fewer colors, a black and white aesthetic will only further your creativity! Certainly, you can play with shadows and angles more freely when using blacks and whites.

💡 Related Post: How top brands use Instagram highlights

How To Start A Black And White Aesthetic

Now that you’ve been inspired by these amazing black and white Instagram accounts, it might be time to start your own!

If you already have an Instagram account, it’s okay to change your theme without any gradual changes or warning for your followers. Wake up one day and just change it! Your followers will love the confidence and get to know your creative side better. Plus, it will help build your brand!

In fact, if you need help building your brand and targeting the right audience, make sure you sign up for a free trial with Upleap. Click here for a dedicated account manager who will be committed to building your brand, growing your follower count and furthering your business!

If you don’t have an Instagram account yet, start now with a black and white aesthetic! You’ll be owning a consistent theme right from the start.

How To Edit

To take black and white photos, you have many options.

Most of the black and white accounts on Instagram state they use a mobile only. Of course, you don’t need to invest in expensive equipment to have a successful Instagram account!

On your mobile device, you might have a black and white shooting option! For example, if you use an iPhone, you’ll have three: mono, silvertone and noir.

Find the best filter for you!

If you want to shoot in color and later edit your images, that’s great, too! Most photo editing apps will have black and white filters. The Instagram editing page also has black and white filters to help!

Some favorite apps include VSCO, Afterlight, Snapseed and ColorStory for getting the best black and white aesthetic!

Of course, be consistent with your black and white editing. Although it seems like fewer colors, shadows and highlights are very important when it comes to editing in black and white. Use the same filters and settings for your photos to create a consistent aesthetic.

Soon, you’ll have an Instagram black and white aesthetic as beautiful as this!

Black And White Instagram Account Grid

@harutin2 shoots on an iPhone and has nearly 40,000 followers! No matter what you choose to do, if you do it well, you can be successful on Instagram.

By Beth McCallum

I'm Beth, a Scottish writer and bookworm. I'm currently agent hunting for my debut novel while running a candle business from my home. I obsess over dogs, Hamilton, chai lattes and recently, Harry Potter. I know, I'm decades late.

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