How To Get Verified On Instagram: Your Guide To The Blue Tick

Wondering how to get verified on Instagram? You’re not alone.

Today, that little blue checkmark is now enough to send marketers and brands into a frenzy.

We crave Instagram’s social status symbol like Gollum covets the “one ring”; and we believe in its power to validate who we are online.

So, what makes the Instagram seal of approval so special? Why is everyone tripping over themselves to get one, and most importantly – how can you claim your own?

You’ll have the answer to all of those questions by the time you’re finished reading.

What Does It Mean To Be “Instagram Verified?”

Most social channels have a verification symbol.

However, marketers generally spend more time looking for tips about the blue checkmark on Instagram than any other social badge. Perhaps it’s because Instagram is the social channel with the most significant appeal for millennials – the demographic with the most spending power. Maybe it’s because today’s marketers want to be just like the Kardashians. We can’t know for sure.

Whatever the reason for its popularity, it’s worth remembering what the checkmark symbol means. Despite what you may think, IG didn’t create verification for status purposes. Being verified on Instagram in 2018 simply means that you are who you say you are.

Currently, Instagram is the third largest social network with 1 billion users, just below YouTube and Facebook. With so many users online, people want to know for sure whether they’re talking to the real Tom Hardy or a super-fan with a venom suit.

Tom Hardy's verified Instagram page

Of course, just because we know the blue badge is about verification, not validation, doesn’t mean that we see it that way.

In a world where figuring how to get verified on Instagram is notoriously tricky, the blue check has become a way of indicating that we’re better than our competitors. As more brands log onto Instagram, who wouldn’t want a way to stand out?

How To Get Verified On Instagram: Official IG Statements

So, how do you get that blue checkmark on Instagram?

IG makes its views on the matter clear on their “Help” page.

According to Instagram, a verified badge is how they identify an authentic account for a “public figure, celebrity or global brand.”

These accounts get verification because they “have a high likelihood of being impersonated.” Instagram wants to make sure that you’re following the right people.

So, this indicates that if you want verification on Instagram in 2018, you need to become a public figure, global brand, or celebrity. You need to convince Instagram that you’re not “just” another user.

Here’s how you can do that.

How To Get Verified On Instagram Step 1: Build Your Online Presence

It’s easy to assume that you need a strong following on Instagram to get verified. After all, the brands with millions of followers seem to have no trouble getting that little blue badge.

However, the truth is that you just need a digital presence – it doesn’t have to be on Instagram. In fact, you might be better off working on your identity elsewhere first. The fewer followers you have to begin with, the more Instagram will see you as at risk of being impersonated.

Building your identity elsewhere starts with finding your niche and your audience. Take a look at Zoella, aka Zoe Sugg, for instance. She began her reputation through a beauty blog and YouTube page before she ever got to Instagram. Now Zoella is a verified icon on Instagram, with over 10 million followers.

Zoella's verified Instagram page

You can build your digital presence anywhere, but it’s worth considering parallel platforms first. For instance, the link between Facebook and Instagram means that a presence on Facebook could help to build your credibility on IG. Additionally, the fact that both YouTube and Instagram are visual helps to align the two social channels.

How to Get Verified On Instagram Step 2: Highlight Your Risk Of Impersonation

Instagram verifies the accounts that are most likely to attract copy-cats.

While crying wolf about identity theft might seem a little shady, it’s helpful to show the platform that you could be impersonated. Already, 80% of Instagram users follow a company or brand on the app. Convincing IG that a blue checkmark would help those users to avoid following the wrong person helps to get you ahead of the game.

Look at it this way, Instagram fans want to know they’re following the genuine Taylor Swift. The verified mark gives them that peace of mind.

Taylor Swift's verified Instagram page

To indicate your risk of impersonation, don’t avoid filling out your profile details, or get vague with your content. Instead, just don’t try to be the first person to show up when someone looks for your name.

How To Get Verified On Instagram Step 3: Be Personal And Active

Instagram verifies accounts to guarantee they’re the authentic profiles of companies or public figures. If your IG channel is a ghost town, or there’s nothing unique about it, then they’re going to struggle to see the benefit in giving you the verified stamp.

A cold, impersonal, or boring account doesn’t give much value to IG followers. If you want to get ahead of the game, then you need to add personality and life to your posts. For instance, if you’re a fashion company, don’t just post pictures of your clothes – snap fun images of you and your team wearing them.

While it’s worth keeping a low profile, to begin with on Instagram, that doesn’t mean that your content should be stale, or posting schedule should suffer. Stay active and:

  • Post plenty of unique, inspiring photos: Find out what your followers want to see on their accounts with a competitive analysis, then flood their feeds with stunning images.
  • Use Instagram Insights: Use your IG business page to build up some user personas and create posts that appeal to your target audience.
  • Partner up: Work with influencers to give your content a boost and demonstrate your authority in your space.
  • Connect: Mention people in your posts, like comments and engage with your followers. Even Orlando Bloom knows how to give a shout-out on Instagram:

How To Get Verified On Instagram Step 4: Get Visible

Visibility is an essential part of any social media strategy.

If you’re wondering how to get a verified badge on Instagram, then you need to make sure you have a significant social presence.

The good news is that there are plenty of tricks you can use to boost your impact online. For instance, one great option is to learn how to use #Hashtags. Just like on Facebook and Twitter, IG hashtags help your fans find you on Instagram. Check out how Dwayne “The Rock” Johnson uses hashtags on his Insta page:

Ideally, you’ll want to use a combination of new, branded hashtags, and popular options like #InstaFamous or #TBT too. Other ways to improve your Instagram visibility include:

  • Working with influencers: Get a relevant mini-celebrity to help you raise your status with @Mentions and shout-outs.
  • Building earned media: Give press releases to magazines in your space and work on developing your Google SEO presence, as well as your social strategy. If you’re big on Google, then Instagram will see that you deserve verification.
  • Cross-linking accounts: Link to your Instagram account from as many locations as possible, including your email newsletters, blog posts, and other social channels.

How To Get Verified On Instagram Step 5: Just Ask

Last, but not least, why not ask to be verified on Instagram?

Up until recently, the idea of requesting a blue checkmark on Instagram was laughable. However, in 2018, Instagram started testing out a new verification process, which includes an official request form inside the Instagram app. The form isn’t available everywhere yet, but it should be rolling out around the world soon.

Since Instagram users care about verification more than any other social audience, the demand for the blue checkmark has started to cause some problems. In fact, there’s a black market for Instagram verification out there, where companies claim to offer verification for around $15,000.

Of course, most of these offers are scams.

The new request form on the Instagram app is the channel’s way of cutting down on these problems.

Application for Instagram Verification

Crucially, the requirements for verification are still the same – even if the process of application is more straightforward. If you want to know how to get verified on Instagram, you still need to prove yourself to be a figure of note in the digital world. At least now you have a way of reaching out to Instagram when you think you’re ready for your blue badge.

Getting The Blue Checkmark On Instagram

Ultimately, even with the new application form, getting verified on Instagram in 2018 isn’t easy.

You’ll need to put a lot of effort into building your online presence and proving your value. However, that doesn’t mean it’s not worth your time.

For bragging rights alone, a verified badge on Instagram makes you a force to be reckoned with. On top of that, you also benefit from increased credibility, a stronger presence online and an edge over the competition.

As the marketplace grows increasingly crowded, verification gives you the badge of honor you need to stand out from the crowd. Are you ready to get verified?

By Rebekah Carter

Hi! I'm Rebekah, a full-time writer specializing in the spaces of digital content, business, social media and tech.

Share us with your friends