Have you ever wondered how to get sponsors on Instagram?
If you’re obsessed with Insta, and you’re ready to do whatever it takes to boost your presence online, then sponsored posts could make you some serious cash. The chances are that you’ve already heard of the vast amounts of money that some influencers make on Instagram today!
The average price for a sponsored post on Instagram is $300 – and that’s just for the basic stuff. If you’re a particularly popular poster like Rachel Brathen, for instance, you could make up to $25,000 every time you sell a sponsored post.
The good news?
You don’t have to be a celebrity or professional photographer to get #Sponsored. Today, we’re going to teach you how to get sponsors on Instagram, the easy way.
The Power of Micro Influencers
With around 1 billion monthly active users on Instagram, you’d be forgiven for thinking that the competition is just too high. After all, on such a crowded platform, how could you hope to stand out from the crowd?
The good news is that brands are starting to recognize the value of using regular people to promote their posts. Micro influencers just like you can lead to the most engagement with a brand’s target audience.
In simple terms, people are more likely to trust people that they can relate to than celebs like Kim Kardashian when they’re deciding which products they should buy. With that in mind, don’t give up on your value before you’ve learned to how to get sponsors on Instagram. You might be surprised by just how much you have to offer.
Now that you know your potential as a micro influencer let’s take a closer look at how to get sponsors on Instagram.
1. Brand Yourself
An influential Instagram account has a theme, a niche or a specific genre. This helps it to have an impact on the right target audience.
Influencers can be known for anything from the type of photos they post, to their Insta theme, to even the things that they do in their day-to-day lives. The important thing is a consistency that leads to a distinct brand for the influencer.
For instance, Danielle Bernstein runs a fashion Instagram account called “We Wore What.” With more than 1.9 million followers, she’s a colossal influencer, and because she sticks to her niche of fashion, she’s got a recognizable brand. According to an interview, Danielle earns $15,000 per sponsored post.
2. Post Consistently
Speaking of consistency on Instagram, it’s also worth making sure that you post your content at the same time each day. Various studies show that you can achieve the best results on #Insta when you post at least once a day, but some influencers post a minimum of 3 times a day to keep the momentum going.
Consistently posting on Instagram will help to fill your feed with plenty of fresh new content, so your fans are less likely to get bored. Additionally, Instagram’s algorithm prioritizes fresh content, so you’ll have a better chance of ranking at the top of the Explore page. Just remember to spend some time finding out what works best for your target audience. Just because other influencers in your niche post 4 times a day doesn’t mean you should.
Instagram Insights and other social media monitoring tools will show you what kind of frequency your customers prefer.
3. Grow Your Following
Although you don’t necessarily need millions of followers before you can learn how to get sponsors on Instagram, you will need at least a fundamental fan base. If no-one comes to your profile, then brands won’t see any point in sponsoring you.
There are plenty of ways that you can begin to grow your following. For instance, you might:
- Engage your audience: Speak to your customers regularly by responding to their comments on your posts and asking questions in your photo captions. You could even try running Instagram contests.
- Use hashtags to make your content more discoverable: You can use as many as thirty hashtags with each Instagram post, but that doesn’t mean you should use the full amount. According to TrackMaven, nine is the optimal hashtag number for boosting engagement.
- Post content that appeals to your target audience: Find out who your ideal follower on Instagram is, and make sure that you’re creating the content that speaks most to them. To do this, find out what kind of influencers they follow, and which hashtags they look at on Instagram, then use your research to guide your strategy.
Remember, when you’re using hashtags to grow your following, don’t be too broad. #MarketingTips has over 1 million posts, but #SocialMarketingTips has only 20,000.
4. @Mention Brands that Fit
Sometimes, if you want to learn how to get sponsors on Instagram, you’ll have to throw out a few promotional posts for free to start with. For instance, if you’re a fashionista who wants to get paid for his or her fantastic dress sense, then it makes sense to mention the brands you love in your Instagram posts. Tagging companies like #Prada when you’re showing off your latest hat is a great way to grab the marketing team’s attention.
Start with smaller brands if you can, as you have a better chance of earning their attention with a shout-out. Whatever you do, don’t start mentioning brands just because you think that they’ll pay a lot for sponsored posts. If your hashtags are irrelevant, you’ll not only lose the respect of your target sponsors; you could also risk a warning from Instagram.
Drive sponsor traffic to your account by paying homage to the brands that you use and love.
5. Make Your Feed Look Great
A stunning Instagram feed can help you to gain authentic followers, and improve your chances of sponsorship at the same time. When’s the last time you saw an Instagram superstar with a messy or inconsistent feed? People don’t follow others on #Insta just because they were featured on a specific brand page, or they shared one good post. People connect on Instagram because they like the aesthetic of the profile.
To make your feed more impressive:
- Start with a fantastic bio: Use your bio as an opportunity to show brands that you’re interested in life as an influencer. Include a press kit and contact details wherever possible. Check out Danielle Bernstein’s bio below for example.
- Pick a theme or mood: Choose what you want your Instagram profile to focus on. Do you have a particular kind of content you want to share or a specific color you need to focus on?
- Use filters that drive engagement: According to studies, some filters like Mayfair, Hefe, Rise, and Valencia are the most likely to drive engagement to an Instagram profile.
6. Never Neglect Engagement
Finally, remember that when brands are looking for opportunities to sponsor companies on Instagram, they’re not just looking for a high number of followers. If you want to take advantage of Instagram marketing and discover how to get sponsors on Instagram, then you need your followers to be engaged with your posts too.
Keep your customers connected with the brand that you’re creating by visiting your followers’ pages and leaving comments on their posts. You can also join Instagram comment pods to stay linked to a specific community or group.
Ultimately, your followers come first when you become an influencer. When you stop worrying so much about sponsorship and focus on deliver the best content you can make, then you’ll begin to create an Instagram feed that appeals to the right people. Keep your people engaged, and stay authentic, and the rest will follow suit.
If you’re ready to build your sponsorship strategy and start making some real cash off your Instagram engagement, reach out to Upleap today. We’ll help you develop your Instagram profile quickly so that you can get amazing results in no time. Click here to start your free trial today!